In today's episode the guys talk about how you can be everywhere without having to be everywhere. I know it sounds weird but it is true you truly can be everywhere from doing one thing! Cory Carter and Ron Cool are on a mission to help you gain more VISIBILITY, gain more TRAFFIC and ultimately help you gain more SALES! Cory and Ron have over 40 years of combined experience helping people achieve results that people didn’t believe that they could achieve before. The IMPACTORS podcasts is a place where you can get a daily tip, trick and action that you can take to move your business forward. Every episode will be quick and to the point with our no BS, no Fluff conversations that we will have here on the show. When you are ready for more impact check out the IMPACTORS mastermind https://impactorsmastermind.com In this mastermind we meet once a week. We break the hour into three parts. One third a weekly training. One third one business owner is on a hot seat deep diving their business and one third going through wins and opportunities with the group. We train on all things related to increasing visibility, traffic and sales for each business and dissecting all the goals and steps a person must take to achieve the results that they want to achieve. If you have any questions connect with us every where: https://follow.cool https://coryecarter.com
In today's episode the guys talk about how you can be everywhere without having to be everywhere. I know it sounds weird but it is true you truly can be everywhere from doing one thing!
Cory Carter and Ron Cool are on a mission to help you gain more VISIBILITY, gain more TRAFFIC and ultimately help you gain more SALES! Cory and Ron have over 40 years of combined experience helping people achieve results that people didn’t believe that they could achieve before.
The IMPACTORS podcasts is a place where you can get a daily tip, trick and action that you can take to move your business forward. Every episode will be quick and to the point with our no BS, no Fluff conversations that we will have here on the show.
When you are ready for more impact check out the IMPACTORS mastermind https://impactorsmastermind.com
In this mastermind we meet once a week. We break the hour into three parts. One third a weekly training. One third one business owner is on a hot seat deep diving their business and one third going through wins and opportunities with the group. We train on all things related to increasing visibility, traffic and sales for each business and dissecting all the goals and steps a person must take to achieve the results that they want to achieve.
If you have any questions connect with us every where:
https://follow.cool
https://coryecarter.com
00:00:00] CORY: [00:00:00] Welcome to the impactors podcast. I'm Cory Carter
[00:00:04] RON: [00:00:04] and I'm Ron. Cool.
[00:00:05] CORY: [00:00:05] And we are the owners and founders of hindsight hacking media agency, podcast, funnels, graphics, and more head on over to get hhm.com
[00:00:15] RON: [00:00:15] guys, we created this podcast to help you go create an impact today. Not tomorrow, not yesterday. Today. We're taking all the fluff, all the BS out so you can go create.
[00:00:32] CORY: [00:00:32] And today's topic is
[00:00:34] RON: [00:00:34] visibility and being omnipresent.
[00:00:37] CORY: [00:00:37] That's right. Ron, omnipresence is a fun game to play and I want to, I guarantee anybody that's out there and they hear that word. If they know what it truly means, they shutter at how much time it'll take them. But Ron, how do you get to a point where it doesn't take you any more time?
[00:00:59] Just [00:01:00] doing your normal thing.
[00:01:01] RON: [00:01:01] Now it's easy. Especially if you have a podcast or you have a show, right? You have a platform, you produce content. Now it's about making micro content, quote cards, little shareable videos, imagery around that, that show. So a 30 minute show can be broken up into 30 to 50 different shareables one a day. That's almost two months worth of content from one 30 minute show.
[00:01:27] CORY: [00:01:27] Yes. And so I just want to share and talk about our strategy with our other podcasts, hindsight hacking and how we were publishing three times a day and going live one time, sometimes, twice a day. And it literally took us the time of our life to get all that content out there. And so, so if anybody out there, if you have any kind of show, because I assume you're going to have some kind of published show because you listened to episode. [00:02:00] So 3, 4, 5, I think others. And so we go live with our show. Recorded on say Tuesday, publish that one podcast on, say a Thursday. And with that podcast that's published on all the platforms. We have promotional assets that go with it. Right. I don't know. Let's just say 10 or so. So we recorded for 30 minutes on this Tuesday and then assets get created for 10 or so. Shareables right. Two days later and it can show, goes to iTunes and all that fun stuff. And then, like you said, it gets broken up into micro content. So you can actually take the show 30 minutes, break up into four or five videos that YouTube IGT TV, and some pictures and graphics, and you'd never have to do anything extra, like Ron, you and I would just record our 30 minute show live and then it gets all that stuff. And then what's the key to the execution of that out.
[00:02:59] RON: [00:02:59] Planning [00:03:00] it out and having a scheduler to make sure you are scheduled out for all these platforms. So after all the contents made and after everything's put together, then we do a couple of different things. We figure out which one's best for what platform. And then we schedule it out on a consistent basis. Like we've talked about every, every, every other thing we do, we plan it and then we execute it.
[00:03:25] CORY: [00:03:25] Yes. Okay. So Omni presence. Again, if you're just going to go loud on one channel, then that's awesome. But if you want to be in more places than once, if you want people to tell you, oh my gosh, you were everywhere. How do you do it? Like you, if you want that, then find a way to reuse your content. Find a way to record one place. Break it up for other places, find a way to go live in Facebook for a podcast that then gets cut for a podcast that then gets cut for YouTube. And the little videos also get kind of for YouTube and [00:04:00] Instagram and Facebook, right? Like find a way to break it all up. And if you have a structured show, it's easy to do.
[00:04:08] RON: [00:04:08] Yeah. Yeah. If you listened for this week around visibility, we we've led you up to this. Right.
[00:04:15] CORY: [00:04:15] Yep.
[00:04:16] RON: [00:04:16] And like Corey said, there's been so many people that are like, you guys are everywhere. How do you do it? How do you have time? You're doing lives? You're doing this. Like, here's a secret just because you see our content and it's a video. Like we're probably not live right. we are live when it says we're live, but understand you can be omnipresent, just like all these other people. You just gotta plan it.
[00:04:39] CORY: [00:04:39] Plan it, and if you don't know how to make all the micro content, he's just got to find the who that can help you.
[00:04:43] RON: [00:04:43] Right.
[00:04:43] CORY: [00:04:43] We know several folks that can do it. Obviously we can help, uh, depending on where you want, how much you want. But our fun part is take a podcast, get it published, where a person just records it. They forget about it. We schedule it on their social. They literally [00:05:00] just have to record the show and they never have to think about it again.
[00:05:04] RON: [00:05:04] Yeah.
[00:05:04] CORY: [00:05:04] And it could be a post a day, two posts a day, whatever it is, right? Like that's kind of our, our fun when we are able to do stuff like that. Right. It said, take somebody records the show and then they never think about it again.
[00:05:18] RON: [00:05:18] Yep. Yep. And that's makes it so you can go create the impact you're trying to do, because like one of the clients that we're talking about, they go create a huge impact, like large impact. And all they do is record a couple shows. Give it to us. We do all the content for it. We give her some finished content, but then we actually submit and post on her social channels and we put content out there. So understand you find your who, so you can focus on you, make sure your who understands your voice cause that's important. Right? And. Go make that impact. So challenge here's the challenge that I'm gonna do, not an action step..
[00:05:59] CORY: [00:05:59] It's not an [00:06:00] action step, it's a challengeI t's a challenge.
[00:06:01] RON: [00:06:01] The challenge record something you're comfortable talking about for half hour, for half hour recorded on zoom. Save it on your computer. Transcribe it. There's a ton of different free ones. We'll probably put a couple down in the links. See what you can pull out content wise. That was stuff that you said and make your own quote cards this week.
[00:06:26]CORY: [00:06:26] I like it. I like it. The worst cold cards are the ones that we just randomly find. And I love those ones, but if they don't have the plan to go with your strategy to go with your voice, then again, it's just noise.
[00:06:40] RON: [00:06:40] Yeah.
[00:06:40] CORY: [00:06:40] And If you can take your own voice and put it to use in multiple ways, and you can find a way to make the right noise for your clients and be omnipresent. So. alright Everyone. I hope you've enjoyed the week of visibility and uh, let us know Ron and I happy to help. Happy to [00:07:00] help. I keep messing up my words. I don't know, but happy to help with anything that you have questions on. Again, we've got a free 30 minutes session that we'll happily jump on a call and see. If you need help with who you serve to know your offer, to just talk about branding. I mean, anything that you want on the visibility side, just grab the calendar link in the show notes there and book a call and we'll jump on it.
[00:07:25] RON: [00:07:25] It's free guys. No BS, no fluff. Just impact. Go make some,
[00:07:29] CORY: [00:07:29] thank you so much for listening to today's episode. If you want to learn more head on over to impactors mastermind.com, we have a special group waiting just for you.
[00:07:40] RON: [00:07:40] Guys, Why are you still listening to this? Get off your phone. Go create an impact today.