Hindsight Hacking had the pleasure of being joined by another Denver Colorado soul Miss Kristen Olson.
Kristen is the host of Turmeric and Tequila podcast and the founder and operator of multiple businesses but specifically one called KO Alliance.
KO Alliance, LLC is the one stop shop to handle your business marketing and branding goals soup to nuts- in a cost and time effective fashion. KO Alliance is all about graceful disruption- questioning a better way, gracefully disruption convo at a time. It's a mindset over a product.
Kristen is an experienced and innovative marketing professional with 20+ years experience in brand development and management and a particular expertise with strategic partnerships, integrated marketing strategies, strategic territory management and relationship building.
Kristen is all about working hard and playing hard. She is all about people that give positive vibes and more importantly have a mission that aligns with changing the world for the better or as she says Mission Driven Businessess and Humans.
Recognized for decisive leadership and proven ability to execute sound decisions while directing product development and launches Kristen is always thinking about making a strong impact whenever possible for any betterment of diversity and inclusion.
Kristen has a strong sports background and building the best possible teamwork environments to all situation
“The people you surround yourself with is everything!” Kristen
Connect with Kristen:
https://turmericandtequila.com/
https://www.instagram.com/madonnashero
https://www.facebook.com/kristenolson23
Connect with Cory and Ron:
Head over to Https://profitswithpodcasts.com to find out more about how your can easily launch and monetize a podcast.
Or maybe you would like to learn more by jumping on a call with the guys? Just book a time that works for you!
https://calendly.com/hindsighthacking/connect?back=1&month=2020-11
And you can find Cory and Ron on a few social channels!
https://follow.cool
https://www.facebook.com/coryecarter
Or you just want to check out their websites:
Https://gethhm.com
Https://impactorsmastermind.com
[00:00:00] CORY: Welcome guys. I'm Cory Carter
[00:00:06] RON: and I'm Ron Cool this podcast we've hacked hundreds of entrepreneurs, hindsight to help you the listener with better foresight. Now, guys, if you want to know all about what we can do to help you focus on being you head over to get hhm.com keep pushing through those ups and downs that we all will have.
[00:00:36] CORY: We're still going to have amazing conversations with amazing people. Hindsight hacking boys. Amazing conversations with some amazing people.
[00:00:52] All right, everybody. Welcome back to another episode of hindsight hacking. And today we are joined by another fellow Denver [00:01:00] resident hanging out with us. We could have done this together, but no we're sitting in three different places on zoom today. But. Nonetheless, we're still going to have a great conversation for everybody listening, but our guest today, the one, the only miss Kristen Olsen. So if you don't know. Yeah, there's a podcast out there called tumeric and tequila. All you gotta do is look at the video and you can see the big they'll sign right there from, Kristen and so we're going to dig in to that because everyone needs a little tumeric and everybody definitely needs a little tequila. So, and then hopefully we're going to learn more or, cause I think you're all going to need a little Krista, but who Kristen is. She's an experienced, an innovative marketing professional with 20 plus years experience in brand development and management of particular expertise with strategic partnerships. So if anybody knows Ron and I, they know that we talk brand development, they know that we love strategic partnerships and JVs and all kinds of fun things. So, Kristen, I think you're going to be speaking our [00:02:00] language, but a couple other things. She's tactical planner team. She has a mission driven business on humans. Like we got to get into that. Humans is a big thing for you. Diversity and inclusion, brand awareness and audience expansion. Like these are just some of the bullet points that everyone's going to learn a little bit more about. So without further ado, Kristen, thanks so much for joining us today.
[00:02:21] KRISTEN: Thank you for having me. I'm really excited to be here. The formal bio always cracks me up. All those are true things, but really I'm just a dog, mom and a podcaster. So that sums up my nutshell right there.
[00:02:31] RON: Oh my god, I cannot wait to get into one. I love that artwork behind you. that is Phenomenal. I want to talk about that. That is awesome.
[00:02:40] KRISTEN: I did not. Although we're tumeric and tequila is all about graceful disruption, challenging status quo, and I'm here for my creatives. We're doing leaning a lot of them. We're leaning into a lot of creativity in general and creatives on tumeric and tequila. And art being one of them pop art is kind of like the rebel of all formal art. So we had to lean in and grab some pop art. And it's actually a Chanel [00:03:00] bottle from big walls. It's fabric it's actually,
[00:03:02] RON: and that's really,
[00:03:03] KRISTEN: I can't take claim.
[00:03:04] RON: Okay. All right. Well, there's that? I definitely think it's cool and I'm not sure why I didn't have any tequila for this Cory like' what is going on? Like
[00:03:12] KRISTEN: I know, I
[00:03:13] CORY: how often do you drink tequila on air? Like, do you, how many people show up? And they're like, oh, we tequila we gotta have some Tequila ready.
[00:03:20] KRISTEN: I know it's so dangerous when you're adding tequila and a recorded microphone, it started out. We, I always, we always having like a drink, a couple shows. We had like a few drinks that were like really fun and got into it. But lately, like the conversation has been so intentional and heavy and like uncomfortable and that's over here. There's been no tequila involved at all, which I'm okay. Because we wanted to, you know, get into diversity and inclusion and just some, you know, complicated conversations. The tequila might've helped, to be honest, I don't know.
[00:03:45] RON: I was going to say might've opened up some doors well berfore we get too far into it before we get too far into it. Why don't you take a moment to tell your story a little bit, a little bit more about your background? What brought you? [00:04:00] To your company and why you started it?
[00:04:02] KRISTEN: Sure. Well, the quick ish, 4, 1, 1 long-time athlete, two athletic parents played lacrosse in college and there really wasn't a lot of lacrosse out here in Colorado at the time So went out east came back, started Colorado rising stars lacrosse. My first company didn't really know what I was doing. We just did everything. Tournaments, team sales, camps, everything to satisfy the lacrosse market fast forward. Now we got a pro team out here started to get bigger. And I really hated that it was a white, rich kids sport and it had taken me all over the world, literally. And it had provided so much for my life. And I was lucky that my public school shout out Eagle crest happened to have lacrosse. So we flipped the script for my first company did as much as we could for free and learn how to navigate strategic partnerships. I didn't know what that was back then, but we would partner with like cliff bar. They've given us a bunch of product. It was slightly healthier than what most kids were eating back then. And we'd go into like field days in schools, places where normally that companies couldn't get. And we created out this creative strategy to kind of do product placement and partnerships [00:05:00] early on. And we were really guarded, especially working with kids with who we worked with. We tried to get like the healthiest, the cleanest. And again, this is 20 years ago, so it was still clean ish and then CrossFit took off. And so we kind of just took the same methodology and put it towards CrossFit. And again, we have a bunch of more white, rich people. So we're trying to diversify that that's still minimally diverse lacrosse is actually doing a better job than CrossFit, I think. But we had similar strategies that were just taking off. And eventually I, I founded KO Alliance when we specifically started working with influencers and now we're specific into mission driven businesses, 5 0 1 C three. And guys that are really intentional at what they're doing, what they're putting on our planet, what kind of fuel as in food, consumer packaged goods, we work with the people that are probably doing it a little bit harder and probably have a little bit less budget, but that's where our heart space now is really helping them build the brand, build the message and helping them strategically align with key voices. A lot of that's influencers ish, but really building that out intentionally and getting the mutually beneficial relationships for the long-term versus like paid for post types.
[00:05:57] CORY: Love that. And so how [00:06:00] does tumeric and tequila fit into that? How does that whole thing, you know, sit together and work for you?
[00:06:08] KRISTEN: Yeah, well, so long-time athlete, as I said, I'm also, um, a professional fun haver. I like a good time. I like being out there and it's always been kind of a tough balance being a competitive athlete and being a party animal. And we, I I'm pretty good at the, at the balance. And that's kind of where the tumeric came in it's anti-inflammatory. Long nights are long days, you can supplement accordingly, but really getting more into like the branding and marketing. I saw this takeoff of influencers and Instagram and filters and kind of this really unrealistic expectation for people out there, particularly young people. So with CRS across my first business, I was working with young kids and I was watching how their interaction with social media was changing. And then as my business was growing, so was social media and I saw this impact on our kiddos. That was just crazy. And you know, it started off with like body image issues. And should I be eating? Should I do this? And like, the Kardashians are doing this. And now it was into like mental health and suicide. Like we went from zero to 90, really [00:07:00] fast, and I'm like, I just felt as responsible as a marketer and branding professional to start telling the truth and highlighting really good people that maybe didn't want to be influencers and get them on the mic and showing that there can be, things can be done a different way and you can be tumeric and tequila, and it's not about drinking or supplementing or all that or anything. It's about living your truth and doing your way and stopping, you know, interrupt the noise of all these fed messages that are coming through to you during, through your social media. Because a lot of our kids like they're in front of their phones and we didn't really grow up with the phones away you know the way they are. It's in front of them all the time. And our founding statement on tumeric and tequila really is reality is nothing more than applied meaning. So if all my meanings coming through the cell phone, I'm telling you, this is the truth. We're, we're screwed in the longterm. So I'm glad there's people like us out there saying like, you can look at Instagram, you can see these things. It's not all bad. And there are really great regular humans doing really incredible things. You can also be inspired by it
[00:07:52] RON: i, I, I love all that. It's funny because as you were talking, I can't remember where I heard it, but they were saying, you know, like 20, 30, 40 years [00:08:00] ago, kids wanting to grow up to be like fireman policeman and all of these things. And now they want to grow up to the YouTubers and it's like oh, my gosh. Yeah. I want to be a YouTuber. And I was like, is that, that that's a thing. Right. And that's we want to do right. And my daughter, she was, she was, she made a movie. I mean, it's funny cause I make movies, but I never like showed her to make the movie. And she goes, you want to see my movie? And it was actually pretty good. Like she she's like, that's something that interests her and she wants to do those things. So I love that. I love the whole reality station. I, I really want to just dive more into the mission and how your, your businesses creating that mission, living that mission. Cause Corey and I it's all about impact and making sure we're impacting the impact. Right. And that is how our company is set up, but together that's the only people we work with, period. End of story. And it sounds very similar to that. That [00:09:00] that's what you're trying to bring into your world. So I'd love to hear more, a little bit about the mission and how it's driving your company
[00:09:07] KRISTEN: yeah. So we'll just through my collective experience, you know, as an athlete, you're exposed to mental conversation about visualization, like really casually. And again, this is like 20 plus years ago, but you're starting to get that mindset. And you're naturally around driven humans. Like you're around people that really want to challenge themselves. You work together, you work towards a common goal. And as I got out of competing in, like the business took off, it's sorta like that, but not really. And thankfully I'm, I, that's why I love being a part of the podcast community, because it is a lot of like-minded humans like us, like we're out there. Most of us are doing it for free. We just have something important to say or so we think, and we're out, we're out here just to do something positive. So it was really, really pure right now. And I, and I love that and I've seen kind of lacrosse take off once the money hits and I've seen crossfit do the same thing. So I know that will happen with podcasting but right now, it's a really special time. I'm super here for everyone to monetize it accordingly and do it with, you know, your heart first, but it has to be with some really [00:10:00] transparent open conversation and constant self-awareness. So with my businesses, I really try and work with, like you said, good humans that are really out here to do things the right way. I'm here for social media. I think it's streamlined and opened up opportunity for businesses like us exponentially. You know, we don't have to pay all this money. We've taken away a lot of power from these major media stations and whatnot and, and diversified that anyone can get on the mic now and we can get on YouTube. So there is definitely an upside there's just this major transition period of like anyone can do and say anything they want. And we're all believing it to now like, oh shit, okay. Everyone is out here. How do I diversify what I'm consuming and how do I trust what I'm consuming? And I think it takes community leaders like us to get out there and constantly be like here's some good people. Here's my failures, here's my checks and balances. So I bring that all back to my business and I try and really seek out good people to work with. It are like-minded. So, as we're collectively, you know, putting a strategy together or a marketing plan, or what have you, the base of it is still, are we putting positive vibes into the world as [00:11:00] cliche as that sounds? I think that's what we need more than ever. Like the government, whatever, whatever side you sit on, like just, we're gonna let them be right. You know, w it all comes back to our home and what we're doing and what we can control, and that's what I can control. So I can be intentional with my energy and time and mission and get good people together to do good things.
[00:11:17] CORY: Yes. Love that. Love that. I mean, it's so in alignment like that, The positive vibes in the world, right? Like that's so in alignment with what Ron and I do with, you know, us choosing, like we're, if you're on a mission to make money, like you're not going to work with us. If you're on a mission to make an impact, then we potentially could help you depending on right. What you need. Right. And so it's when everybody, if everybody could have a mindset. With some kind of mission like that, like the world would be such a much, much better place. And so absolutely. I love that, but, but let's talk, I love your pro tip. Can you talk about who on Tumeric and, tequila.com dream believe [00:12:00] achieve. Tell me about that statement. Tell me what that means to you.
[00:12:04] KRISTEN: I used it, say that in college, like when we were out drinking, we'd be like, finish your beer, drink. Believe it. shit like just as being an ass but that's the tequila side of the brand, but it kind of carried over universes, is I always say God, universe, Madonna, whatever you believe universe is like a tricky mistress. Like you never know what's going to come back and kind of smack ya but it's the truth. I think now we're in this major transition period of corporate world. Here's how we grew up in. It's like no emotion, no feelings. You do your job and you work 40 hours and you don't ask questions about.. to Now. It's like, I don't want to work. Dah, dah, dah, the consumer savvy. We can see where everything's been. So we're in this major transition of how things used to be done and to now how they're going to be done in our young people are like, F it I don't need a Bentley with rims. I don't care about that. I don't want bills. I don't want this. the everything, the status quo is changing. So miraculously it's insane. So again, I'm excited. People like us are on the mic because I think we can help facilitate that transition. But w w which one did you call? What pro tip? Oh, dream believe achieve. So I was, I had another one stirring in my mind. So as I [00:13:00] was like, kind of reliving and rethink and putting this all my mission statement togetheron tumeric and tequila, like dude dream believe, achieves exactly what it is like we're in the energy, you got to visualize, you got to believe into it and then it will happen just like you said. It's you can be. Yes. I do want a lot of money. Yes. I want to be profitable. I want to monetize, but first, if you just have impact, do it the right way and you get that control, the money will come. And that's like the reverse of how we grew up in thinking like everything you ever took a business class in college, they did teach you that way. And now it's like, no, no, no. And our consumers can see that they can go in and be like, Corey and Ron are cool. They grew up there from Colorado, this and this. And you know what? I'm going to buy or download their podcast because of this, this and this. Not because I'm necessarily getting the tips. There might be. But our consumers now we'll dig into the minutia of who you are, what you've done and your why, and that will influence their purchasing power versus us, like coursing them into actually consuming or buying the product. So it's a whole reversal that system. So dream believe achieve, I think is a really easy mantra. That is probably true now than even when I was in college drinking beer.
[00:13:56] RON: I love that. I love the whole mistress that [00:14:00] will smack you across the face.. No, it is true. Cause you never know what's going to stick our show's a perfect example of it. That how we named our show. Like if we would've known, Hey, we're going to be known for the name of the show and rebrand everything. We may have thought of a different name in the show because it was not a very glamorous way, how we came about it. It just kind of lucked into it. And so we like it, but I love the whole self-awareness piece. And. When you're, I would love to hear your take on how you help someone become self-aware because there's so many people going through life. And, and I was, I was there gosh awhile ago. I'm not gonna say how long ago? A while ago, especially in the work world perception of how I thought people saw me and how I was showing up are two different things, because I was not very self aware right. And it was a slap in the face, not from the universe, but from my boss to [00:15:00] get my act together on a couple of things. Right. But how do you help people that maybe aren't quite there.
[00:15:06] KRISTEN: Well, for me personally, my journey and I try and kind of lead by example. Cause I think that's the best way to lead it. And that always worked the best for me being an athlete. Like if a coach was telling me to run, you know, 5 million laps and I knew they hadn't run down the street, I'm kind of like, meh so I I'm big on like leading by example and I, and that's what I try and share. Like my biggest failures obviously I've failed far more than I've ever succeeded. If you've ever been an entrepreneur, you know, you're going to be like kicked in the face multiple times, but that's okay. Cause that's where your lessons are learned the most. And I'm definitely a hard lesson learner. Like I will, I will do it harder. I'll fix it. I'll do this. And it's like, no, you're not listening. Like I have to learn the lesson hard. So we're hopefully getting better at that as I get older because I'm getting exhausted on my last podcast I just released yesterday was I'm so effing tired because it's not complaining, but it's like choosing like we got to get back to this balance. I think the biggest thing is like, if you're really looking to pivot or something's trying to call you, go to somebody, you do look up to maybe listen to some of their journey or their failures and see how they've [00:16:00] done it or just take a time out and really look at like, whenever I really had a breakdown in life and what was the cause of that? Like if my, you know, my boss you've, I can, I'll take myself for an example. I I've been in a couple of work situations where built out major influencer teams, 75, plus people, a hundred affiliates, huge things. And then only to be like canceled, you know, three, six months later. And in my business, it leans into all my personal worlds. I'm super mindful on who I work with. But it was a major awareness of like, did I, was I really communicating, we do some pretty forward thinking, do I really communicated what we're doing to this business? Like where was the breakdown? So that was excellent for opportunity for me to look back and have some self-awareness around like, okay, I know this happened. What was the actual cause? What was it me? Was it. What was it? Nine times out of 10 it's somewhere in the middle, but usually you can look back and say like, where was I missing something in my own awareness? Or where was the holes in my game? Or what was I doing that was really strong that maybe they weren't picking up on. So I think to review your failures and just sit with it and really like pick it apart and say, [00:17:00] Where could I have done this better? And it could be big things. It could be small things. It could be maybe, you know, you got in a fight with the Starbucks lady or something as you're driving through. And it's like, was this really a problem that am I really angry at them? Or am I angry at me? Like, I think little moments when you're just don't feel like yourself can be really good pauses and be like, okay, let's start the self-awareness right now. And like, let's dial into what's really the situation versus like just creating the story and running down a rabbit hole.
[00:17:25] CORY: So many questions I want to talk about. So like, I might go in multiple different directions with you today, but w who I just want to get in it's because you mentioned your, your podcast episode that you dropped yesterday. I would love to hear what's been your favorite podcast episode that you've released. That's been more of a solo. And kind of just talking about that subject and then maybe on the other side, what's been the favorite kind of interview. And so to anybody that comes on the shows as a guest, you're all amazing. I promise. But there's some that stand out that it has something that got you for whatever reason that it just [00:18:00] made them so accepted. So I'd love to hear kind of your two favorite that you've done. Cause it looks like, I think you've got over a hundred. Little over a hundred episodes total.
[00:18:07] KRISTEN: I think 1 0 7, I think. Yeah. Shoot. I feel like it's like picking a favorite child. I don't know. I have dogs, so I don't know that I can really do that. Cause they are, they're so different, but some of my ones, I actually, the solo cast is a little bit weird, but for some reason I kind of like, I don't know if the audience does, I don't know. I'd have to go look it down. I guess if downloads of success, I have to go see which ones are the most sucsessful but I like the solo ones because they're more compact and short and you can kind of just get in. I don't know if the audience does, but me showing up as the host. I like it. The one I just talked to, I don't know if I would say it's a favorite, but it was, I liked it because this last 1, 1 0 7. I'm so effing tired because I just got on the mic and I was like, I was going to take a week off and I did it and it was just so raw and I think I'm an acquired taste. So I don't know that everybody likes the way I talk or it's fast and loud. And I say like, it's super imperfect. So it's really raw at the base of it. It's super authentic. You're catching me in a vulnerable moment. I talk [00:19:00] about a breakdown, a breakthrough, and nothing's even that big of a deal. I think it's just like high energy and we're just unpacking some shit. So I like that one. We'll see if everyone else did, but I am, I'm a team sports player. So I like interviews. I like people coming on. I like even the groups. Are pretty fun to pick a favorite, man. I don't know. I really enjoy my conversation with Christy Whitman and author. Um, super talented. And I really, I don't know if you guys have experienced this, but when you have some bigger names, come on, sometimes it's, it's different than. Just like people, you know, and like there's expectations. Sometimes they share, sometimes they don't, sometimes it's stiff and she's a bigger name she's been on the today show or stressing out, but just super human, super kind. We laughed. It was really an open conversation, super smart. She's into the energy and the Wu. And I love all that. So that one stands out to me. But man, so many of my friends, Rhonda Kelly, that I've had on that are, you know, involved with mental health and first responders like these are, there's just been some people that are just phenomenal human beings that I so deeply look up to. [00:20:00] There's not one I could pick out, but the ones where they're just like incredible people. Those are my favorite
[00:20:04] RON: Oh my gosh I think it's hilarious that you talked about just being raw and you liking it because Corey and I, we just started a new show called the impactors. I don't want to say the word aggressive, but I'm, I'm aggressive more so like, there's just no filter for Ron on that one and, and I love that show so much. Like, not that I don't love this show, but it's just a different vibe, right? Yeah. It's a different feel, you know? So that, that I love and I love. I love your, your picture on the, where you're you're meditating and you got a whole bunch of, I'm trying to read the back. I love the whole vibe that you're coming across with and the creators and creative stuff. Let's talk a little bit about how you're bringing creatives into it because I'm creative and that's exciting for me. So it's a very selfish question on my end. Thank you.
[00:20:53] KRISTEN: We're all creatives in this room for sure I I'm really glad that resonates with you because again, I'm throwing a lot on the wall here. Like I'm coming from like you [00:21:00] guys, probably are formal business space, which my process was never that formal, cause I was always been an entrepreneur. So some of these formalities just never hit me, but then that's served me and not. So to me at times as we're getting into, I'm just really out here disrupting things and doing it the way I want to do it. Cause I just can't do it the way somebody else wants me to do it. So I'm hope, I'm glad to hear that that's some feedback that it's sticking it resonating because at the end of the day. I really don't know, but yeah, I, I think that's the one where I'm in some yellow pants and I'm actually sitting in front of a generation wild that's a company out here in Colorado. Yeah, yeah. Yeah. It's an issue. It's really cool. They're called generation wild and it's initiative where they're helping get kids outside. And I think it's Colorado parks and rec, but, but that's just a thing they had at, by a park near me. So that's another really cool initiative. That's. So Tumeric and Tequila. is questioning a better way when gracefully disruptive conversation at a time. And we get into a lot of diversity inclusion, social issues are really heavy stuff. And I, as I was talking about some of these quote unquote problems, I'm like, well, man, we're talking about it, but what is, what's a solution? And I'm like, well, anytime I've had people that weren't like me, anytime we've become really good [00:22:00] friends, it's because of a common denominator, CrossFit, lacrosse, fitness, you know, art, music, whatever. So I'm like, this is our creativity. Like if we can highlight. Creatives and creativity and art. Like, we may not speak the same language or whatever, but we both play lacrosse we both love pop art. if we can establish that common ground, then I think that opens up the door for these heavier conversations. So I almost wanted to reverse a little bit and highlight my creatives of like, okay. Let's yes, we, yes. We have a heavy conversation, but let, let's talk about podcaststing let's talk about the shirt you designed. Let's talk about that. In an aggressive way, in a whatever authentic way that it is. And then let's get it. Let's establish that common ground. Then let's get into, you know, socioeconomic status and amongst consumer packaged goods and equality in the workplace and whatever. And then we can have a heavy conversation. So I saw that creative angle. A solution to facilitate that conversation to some heavier space. Does that make sense?
[00:22:56] CORY: Perfect. All right,
[00:22:57] RON: so you can talk to me and they go right to Corey. [00:23:00] That's what that told me. It's perfect. Yeah.
[00:23:04] CORY: Oh, all right. So you were a speaker at pod Fest, right? That was already, that already happened. Right. So tell us about that experience. Tell us about. How, how you became a speaker there and all that fun stuff.
[00:23:18] KRISTEN: Sure. Well, so last year, right before the pandemic,or I guess two years ago, whatever, when the last podcast that was in person in Florida, I think it was March the pandemic was like just starting. I think we just made the cutoff anyways. I was probably, I don't even know 15 chosen brand new, but what a pivotal experience. So shout out to Chris and everybody had. Coordination in that event. Amazing met so many people, my audio engineer, Theone and people that have been instrumental in my podcasting process moving forward. So amazing event. So when I had the opportunity or they would call out for speakers, when it was virtual, I threw my hat in the ring and I was super excited to talk about my podcast, graceful disruption. I don't even know that it was that great of a speech, but I really leaned heavy into comparing my athletic journey with my [00:24:00] professional journey and then into how we can really just show up in life outside. Athletics and professional, like how are we really being as human beings? And I talked about one of my favorite quotes made in the arena by Theodore Roosevelt. And it's really not about failing. It's just about showing up, getting kicked in the face and knowing that you put your best out there and that no matter what you at least know that you are out there and you had the ability to win or get kicked, or whatever while everyone else was just standing on the sidelines. So it was amazing. I think it was good. It's so hard when you're virtual and you're, you can't like feel the energy of people, but it was, it was good. I enjoyed it. I will say that
[00:24:31] CORY: my follow up to that, because obviously you're a guest on our show today and you have your own podcast with guests. You know, speaking in different places can do a whole number of great things for one's business. When positioned correctly. So tell us, like, what's your philosophy on that visibility aspect and getting people around and getting in front of the right people for your, your company what's kind of did pod Fest do something specifically for you or [00:25:00] is it just kind of like the overall theme of just more and more conversations like that?
[00:25:03] KRISTEN: Yeah. Well, I think that this through line, that dream believe achieve is really big here because I really. Intentional strategy. I like you guys. We do this professionally and I've really taken this past year and a half probably, but starting out five years ago, getting my energy right. Being clear on what I really want. Like getting into the, I'll say the Wu, but like just energy visualization and being clear on like, what do I want my future to look. In addition to like, strategy, like, what am I doing on Facebook? What am I doing? Instagram? What am I doing speaking. But really, I think that step one is internally being clear on what you want, getting your vibes correctly, getting your energy, right, getting your goals together. And then I think opportunity shows up in podcasts was kind of one of those opportunities. I really wasn't intentional about being a speaker. I was a comm major. But I'm like, you know, I've been podcasting for a year and a half. Like, am I qualified to be a speaker? Is this imposter syndrome? Like, whatever, we'll just, we'll go out there. I can man, in the Reno, if we walked out scarred and maimed like, okay, I think do as much as you can without completely burning out. [00:26:00] And we're in such an evolving space, especially in podcasting where there's no, there's no roadmap. There's no rule of thumb. just do everything and be as intentional as possible, but also be clear on what you want and be open to opportunity as it's coming in. Like being flexible, I think is my best piece of advice out there. Like be aware and be flexible because if you get your energy right stuff,
[00:26:19] RON: So now I have to ask, since I teased how we came up with our name and I've shared it multiple times on our show, how did you come up with your name.
[00:26:26] KRISTEN: Well, again, we, I do like brain boards, like whiteboards with companies on branding, but this was so there's just no whiteboard. I'm like tumeric and tequila. Is it? Cause it's, my life is literally like the devil and the angel, I'm definitely like 50, 50 all the time. Like I'm when I'm healthy, like I eat clean. I trained still hard. We've gotten to the games we've gotten, you know, top 20 D one athlete, blah, blah, blah. But then we're out having fun. Like it's fun time. Like it's literally like yin and yang. I love people. I love socialization. I love like parades and like events and all of it. So it was just kind of this perfect marrying of things. And I I'm, I love tumeric. I think it's miraculous. [00:27:00] It's, it's been around for ages and so many cultures can tell you so much more about it than I even know, but I know it's great. And tequila is like the cleanest of all the alcohol. So it's like, The best version of it, I've really grown an affinity with tequila and it's plant-based and blah, blah, blah. So it was like, it was just the marrying of the world. So tumeric and tequila. I'm like, I don't know if anyone's going to get this, but ironically, like when I wear the shirt out, which if you know me, I'm in it all the time, people are like, yea yea yea tumeric I love it. I'm like oh it's a podcast and they're like, I think they don't even care what the podcasts are they just like their tumeric and tequila. So maybe we'll just become an apparel company. I don't know, but we'll take it. Any positive feedback I'm here.
[00:27:34] RON: True.
[00:27:35] CORY: Awesome.
[00:27:35] All right. So you're saying that my whiskey is not good. It's not good for me. Is that what I just heard? I started at Jamison used to be my go-to again, Natty light, you know, college, beer, and it was like Jamison whiskey. And then just anything that wasn't clear, I could just tell, I was like slightly more hung over my body. Just didn't, you know, process it as well. And, uh, I come from a lot of like human optimization, like sports performance, neuro performance. [00:28:00] Like we can get into the minutia yeah. So like, as I was like going through like even wine and beer, anything fermented my body doesn't really do well on. So I just started eliminating anything that was like, made me feel like crap. And we landed on tequila.
[00:28:11] RON: It's so rum you said that because I like dark rum, rum and Coke. Love it. This is my thing. I buy an expensive rum and I was like, I wonder if I can just get this other rum it looks the same. The bottle is the same. Oh my gosh. Horrific. Yeah. I had a stomach ache. I had a headache the next day. I was like, what is going on? Like seriously? That just happened.
[00:28:35] KRISTEN: Super processed. Yeah,
[00:28:37] RON: it was, it was gross.
[00:28:38] KRISTEN: Even I will say, I don't know if you use like Coke, zero or regular Coke. You're probably better off with just regular sugar, Coke versus like any of these other like sugar substitutes or chemicals. Like you will feel all those things.
[00:28:51] RON: Hmm. That's good to know. I'm going to have to go try it immediately just to check it out.
[00:28:55] KRISTEN: Try it yourself. And every everybody's different, like nutrition, everyone tries to give these one size fits all [00:29:00] just like, or fitness. Like some people like cross,it's like yoga. Like it's so individual, you really have to do some trial and error for you, but I definitely believe in the cleaner, the pure, the better, the quality. The better it's going to be on your body. I mean, it's still alcohol too. So we, we still have some cost benefit analysis happening
[00:29:16] CORY: all right. So hindsight, definitely got to ask you that a little bit of, of a question that you can hopefully help our audience get better foresight. And my, my question revolves around. I want to stick with your fitness background, cause you've talked a lot about. How that's kind of guided you and how you love the team aspect. And I know Ron and I like we, we work better with teams and we, we thrive in that environment versus when we're solo, like we'll sit and work on zoom and not talk to each other for a couple hours because we get more stuff done. And, and, and so just that team environment, you know, and, and I'm. Big athlete in the past. It didn't go as far as the college world, but I still love sports, go to sports been [00:30:00] coaching my son's baseball competitively for the last seven years. And, you know, just anything sports related and team related, like that speaks to me very much. So, so in hindsight with the fitness journey in mind, what's kind of like that thing. You took to your business that you didn't really start right away. But then three, four or five years later, you're like, oh, I've known that since I was a kid. Why didn't I just implement that right away? What's what's that advice there?
[00:30:29] KRISTEN: I know the answer immediately, but I will say there were so many things. So my lacrosse spins, I always say fostering life skills through sports because I was a kid in class. It was like, why am I learning algebra? Like, especially now there's an app for that. Like, what is all this crap? I only cared about it. I was for for I want to play lacrosse in college. I am here for my teachers, but I think a lot of our.whole curiculumcan can be updated. We need some life skills in there. Cooking relationship management. Anyways, finances, number one. Absolutely. You are so lucky when you are around again, like-minded humans as an athlete. It's the people you surround your self [00:31:00] with are everything. And I didn't realize that as much as I do now, because we were with those teams, you were you're with people because of a sport. And again, that's that common ground that played into my creativity now. And like, you know, then it fostered relationships on a deeper level, but you just don't realize how early on how lucky you are to have. Those kiddos and parents that brought those kids that are probably like each other, because they're like, you know, let's train, let's better ourselves. Let's get better at something. Let's see. Maybe it's knitting, maybe it's music, maybe it's theater, whatever. You just have some common ground, but you're, you're collectively getting better to work towards a common goal and being around humans like that is the difference in my opinion, between. Successful monetarily and then successful actually happy and monetarily, like where you are, you show up and you want to be around people because it's an accountability factor. It's a inspiration factor. And it's something that you just, you're not coerced into doing. You just want to be like these people. So you maintain your greatness because you're around great people.
[00:31:56] RON: I love that. There's so much to be said around the people [00:32:00] that you surround yourself with. What's I almost have a followup question to this hindsight, which I've never done before.
[00:32:06] CORY: Yeah. 240 episodes in, and we've never had the follow-ups
[00:32:10] RON: we've never had a follow up. to the hindsight question, but I'm going to ask it, so, all right. So you've talked a lot around, you know, that particular. Time of your life learning those life skills. Right. What about the mindset of the athlete into your business? How has that helped
[00:32:27] KRISTEN: exponentially? I tore my ACL in 2001 at college, and again, I was a Denver kid out east at George Mason university, and I had. Turned down scholarship to walk on, blah, blah, blah. Came to Denver, had the best game of my life, all my whole family's out here. One game back,we're at UNBC and old school turf and torn ACL. And like, that was my first experience with like true depression. Like my identity was lacrosse player and I'm 2000 miles away and blah, blah, blah. And I didn't know how much my identity wrapped into that and that, I don't know if I want to kill it. The skill set. I almost want to think it's something that's not ideal. I'm like that with my business. Like [00:33:00] if I'm competing across it, we're going to the games when I'm doing my business, we're going to have, you know. The biggest partners or whatever, whatever my version of success is with those. So really learning to balance that out and not having one thing, be everything, which is still really, really hard for me, that skill set. And I think it's good. Cause you, you are really so committed to something and yeah. You can arise over adversity and there's so many upsides to it, but really that balance of you got to be able to have some space between you and your goal, the mission, the business, the relationship, whatever, and, and have that space. You just really truly have that balance. So that really carried over to my business when I was in, I was all, yeah. And now thetumeric and tequila. We've we've found that balance sort of most days where we're letting go, we're just going to go work out. We're just going to do this. And I think I'm like, you guys, I love what I get to do. Like, this is awesome. We get a pod, like, why do I not want to be doing this? Right. I don't. So you have to take conscious breaks.
[00:33:52] CORY: Ah, love that. All right. So you now Colorado, we have, we have the professional. Outdoor team. And then we [00:34:00] have got the indoor team. Where's your go-to. Do you love the more outdoor Outlaws stuff?
[00:34:05] RON: I'm gonna guess Outdoor. I'm guessing
[00:34:06] CORY: that's my guess too.
[00:34:08] KRISTEN: I like all of it Truthfully gotten so out of lacrosse, like there was a lacrosse and CrossFit took over and now podcasting. The new that I say business is a new fitness, cause like we're in it deep now, but I would, I love any event. I just went to a rapids game two weekends ago. That was super fun. I played soccer growing up, but I love any sort of event, especially now, 2020, when we can be back together, people are getting together. They're drinking beer. They're having a good time. Like I love all of it. So I'm the mammoth do a phenomenal job at making it fun. If you've never been to a lacrosse game, it's a little harder to follow if you don't know lacrosse, but they do a great job and you guys know Colorado. We have anything sports wise, it sticks to the wall. So it's, it's, we're pretty amazing sports community.
[00:34:45] CORY: Yeah. So I've got season tickets to the mammoth and I just, I love going to those games. I was super sad last year when that got canceled. So hopefully I think it's not supposed to start till January of 20, 22, but you know, I'm looking forward to that next round. [00:35:00] So I love the sports as well. You know, Ron is a avid Cubs fan, so he keeps trying to get me to watch the Rockies loose to the Cubs . So it's hard for him.
[00:35:13] KRISTEN: Very cool. Yeah. I mean, core is like you can't, that field is, if you don't love baseball, go there to just sit there and look at the stadium and eat a $12 hot dog and a $32beer. It's a good time
[00:35:24] RON: I told my wife that I have to take her to Wrigley one time. cause If you haven't seen a baseball game in Wrigley field, you truly haven't seen a baseball game. And this was like, I remember going before they put the lights up and all the add-ons that they did. And I remember going in and I was like, it's so small like, it's like a really small stadium and
[00:35:45] KRISTEN: I've never, I'veonly seen outside of it.
[00:35:47] CORY: Yeah. That's the best part right there.
[00:35:49] RON: Yeah. The outside school, but the inside it's so tiny. And I remember, I remember watching it because I used to go every year with my family when I was a kid. And when I first started [00:36:00] going, they had the guy taking the numbers out, but then the numbers up in the school board, I was like, oh my God this is crazy right.
[00:36:07] KRISTEN: It's on my bucket list now.
[00:36:09] RON: Oh, yeah, you have to do it. It's like coors field phenomenal. It's phenomenal. But I'm from Chicago. So diehard Cubs fan. It's what I do
[00:36:17] KRISTEN: I'm with it. Yeah. I hear theOG stuff.
[00:36:19] RON: That's right.
[00:36:21] CORY: Boo cubs.
[00:36:22] RON: Boo cubs What was that?
[00:36:25] CORY: Okay. So before Ron and I get in an argument on baseball of all things, let's I wanted to ask you, like, who is your ideal? Person to work with who is, you know, who are you really trying to help? And what problem are you really solving for them? And I know we talked a lot about brand management and that kind of stuff, but, but who is that ideal person and had really,
[00:36:46] KRISTEN: again, I think the energy, like the vibe attacks attracts the tribe, like all the cliches, all the dorky stuff we heard growing up, I think it's so real in getting. Positive outlook and people just kind of come through. I can. So tell when I'm out of alignment, cause like I can see opportunities. It's like, [00:37:00] you're searching more than you're receiving. And then when you do feel good and you feel, things feel easy and you're in alignment, like stuff really does just come in and you kind of got to experience that to really believe it. And I don't think you stay in it. I think you have to kind of work to stay balanced and in alignment and things will come in. But my ideal human to work with, like as far as on my team is usually an athlete. Someone that gets it, that has gone through it, that just understands we're working towards a common goal for the greater good. And you just do it. It's just like, usually there's less management there. Like people just get it. My ideal customer is our client is somebody. I mean, I we've done so much with like supplements and consumer packaged goods and those things, but I love some of these nutrition companies that are coming out that are really super clean and our kiddos are getting it. They're understanding how important it is to eat clean food. I love most of the technology stuff where it's streamlining some things, but really I like the companies that are dealing with issues directly environmentally with tumeric and tequila, where we're working to partner. I haven't fully announced this yet, but we're working to partner. Some apparel companies, because they're such a major polluter the industry as a whole to take some of their stuff off their hands. We're going to brand it partner with a cause [00:38:00] and do a big kickback and hopefully plan an event around that. So this is again, the big, we're still in the dream stage of this one, but we believe it so we know we'll achieve it. But I like the companies that are intentional about what they're doing. That's the mission driven piece. And they're hitting an issue. Head-on environment, socioeconomic status, equality, diversity, like those are the, are the companies, the groups of humans, the brands we want to.
[00:38:21] RON: No, I, I think there's so much beyond that. And in what you said around alignment, it kind of reminds me of like your car alignment. Like you don't just get alignment once and it's good for the rest of its life. Like you hit a curb, guess what's going to. Your alignment's out of whack. You got to go get it tuned up and get it going. And that's when you come in to help them get that tuned up and them.
[00:38:42] KRISTEN: Yeah. Yeah. Well, we try, we, I guess that if anyone's listening, they're like, well, how do you, like it's taken me years to be like, get back to, like, I think it starts with yourself and estimate assessment, like core values. What do you care about? What do you want? all that first. And then the alignment happens, you know? So you got to find the right car and then really [00:39:00] take care of,
[00:39:00] RON: right. Right. And my wife won't let me get a Tesla. I've tried multiple times.
[00:39:04] KRISTEN: I mean, I don't know that I disagree with her, but you follow your heart
[00:39:09] RON: you were supposed to say, it's a great car here.
[00:39:12] KRISTEN: They're gorgeous. I just
[00:39:13] RON: You were suoposed to say it's a great car. Rachel, you should let Ron by one. Is exactly what you're supposed to say. And then I'll make a cool sound bite out of it and share it. Ot would be Perfect.
[00:39:24] I
[00:39:25] KRISTEN: gotta side with my girls out here. You know, cars in general are the, the mostdepreciatingg asset you could invest in. I dunno if they maintain their value, I'm going to guess that they don't. But if all things invest in cars, Pretty much the worst. If it's, if it's your favorite thing, it's important to you life's short, you know, as I said, follow your heart, but investment wise, I don't know man
[00:39:43] RON: not the direction I thought it was going to go Corey
[00:39:47] KRISTEN: I'm sorry. I'm sorry, Rachel. I got you.
[00:39:48] CORY: So Rachel will not have to listen to this episode, but you know, you could talk with her about the alignment aspect. I don't know. I'm just saying. Yeah. So
[00:39:55] RON: And she'll drink som tequila
[00:39:57] CORY: yeah,
[00:39:58] KRISTEN: we can [00:40:00] do that.
[00:40:00] CORY: I've got one final question for you. And, uh, you know, it's just really a tip to leave with any aspiring podcasters or whether they've launched or they've just launched or they're in that state of do I keep going? What's what's the advice for the, for those podcasters and future podcasters out there.
[00:40:23] KRISTEN: Just keep showing up. That's simple. Just keep showing up, have your plan, have your strategy. You have your goals to all that, but again, this is such an evolving space and it gets hard. We're not really getting paid off this, even if you are getting. It's really hard to eat off of it. Like this we're in a passion place, but it's super pure right now. It's amazing humans. Like everyone's doing this because they love it. So right now is a super special time. Get in it, stay with it and just learn where you can connect with the community. Mind the gold, where it is. Cause I know it is a labor of love. But keep showing up and keep the faith. That podcasting is the next thing. It really is. It's it's taken off in so many lives. You see like Netflix getting in and all these big dogs, [00:41:00] like, you know, once the big players start getting in again, that's what starts to get a little bit more tainted because you know, natural evolution, but stay in, it keeps showing up we're ahead of the game and it's fun and it's great people. So keep showing up
[00:41:11] RON: .It's absolutely a blast. And I appreciate you coming out and chat with us today where I know that people have resonated with you so much on this conversation. Where can people get with you? What do you got going on until tell us a little bit about state
[00:41:26] KRISTEN: yeah, well, I mean, check us out. We're on tumeric and tequila.com. From there, you can get the KO alliance.com. My business, my personal IG is Madonna's hero. I'm a huge Madonnas fan or Madonna fan tumeric, tequilas, the Ig I mean, if you get to any one of those, you can find all the rest of them, but we're on Instagram. We're on Facebook. We're on Tik TOK, which I probably should consult with an eight year old to dial that in. We're on LinkedIn. We're kind of everywhere right now. I'm just seeing what's sticking and we're super unfiltered, super un edited. It's we're showing up. We're here to have a good time. We're here to question a better way. We're kind of here just to blaze some trail and see where we can get some business done and have some fun.
[00:41:59] There [00:42:00] you go
[00:42:01] RON: I love it.
[00:42:01] CORY: I love that you have you add balance, right? If you want to work hard, you want to play hard and that's just how you operate. And I absolutely love that. So, Kristen, thank you so much for joining us today. It's been a blast, been an honor and definitely Denver meetup, sometime as soon with the fellow podcasters in the works for sure.
[00:42:22] Absolutely. Thank you so much. I really appreciate the time and energy.
[00:42:25] RON: No, thank you. Appreciate it.
[00:42:26] CORY: All right, Ron. Always fun to talk to another Denver fellow Denver folk person hanging out with us and in the works, you and I shown up on tumeric and tequila live But before we get too far, I'm sure you got a couple of takeaways from today.
[00:42:44] RON: Oh my gosh. Well, it was funny cause she was talking about being your best. You okay. And, and not, well, it's hard for me to explain it. So I'm going to share a story and it's a story that I just heard around Michael Jordan. There was a [00:43:00] finals game that he was playing that they got blown out and I can't remember who it was. and He said to the locker room. I can't believe this guy that was guarding me say he was gonna, he went on the news and was gonna totally shut me down, blah, blah, blah, blah, blah, and make it so I couldn't score blah, blah, blah. And I'm getting, I'm butchering this story, but she had the idea, like he went into like Uber detail. Like it was almost that he just kept watching the show over and over again to like motivate himself. Okay. So they interviewed the guy that he played against. He goes, you know, why would you give Michael Jordan this kind of bulletin board and material? And he goes, I never, never said any of that at all. So they went back to Michael Jordan and he, he admitted, he made it up. He made the whole thing up in his head to make him be a better person of himself cause he felt the only [00:44:00] competition was to be a better him is to compete against himself, not anybody else, but it was crazy the length he went to to create this story that never existed just to motivate himself to become a better you. so one be you define you as you and not your business and become the best you, you can be okay. So that's number one, number two, communication and understanding where communication can break down. If you fix where your communication is, breaking down, be it with a business partner, with a spouse, with your clients, with your team, whoever you'd be shocked to realize sometimes the communication nine times out of 10 is your fault. So really understand and do a self-assessment on the communication. Take responsibility for it and move forward.
[00:44:50] CORY: Yeah. I love that. Yeah. Any of that communication stuff here, that first stop should be looking in the mirror before you looked at other people. So I definitely love that there was a couple of other [00:45:00] things, and I'm going to say butcher, a quote that she had, uh, so quotes as close to as possible as I can remember, but the people you surround yourself with is everything right? And we talk about the people. That it takes to build a team. We talk about how much better we are with a team and working with a team, right? Like all the stuff that goes in that. And so that just stuck with me close to the quote as possible. But, you know, and, and I've been, I've thought about that for years. Like, you know, and we've talked about this, the, you know, five people, five of your five closest friends, you're most likely in the middle of them, of whatever that is. Whether it be financially or, or how you operate as a human being, right? Like your five closest people that you're around. That's probably something of how you are. And so the people that you surround yourself with is everything. And so I'm going to leave with them. Thank you, everyone for listening, for watching, for being around and hanging out with us on Hindsight Hacking.
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[00:46:09] FEMALE: guys. If you're launching a podcast, get with these guys, I could not honestly hit the charts without them.
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[00:46:25] RON: We want to help the impactors create an impact by just letting you be you and not worry about all this other crazy stuff connect with us. All the links will be in the show notes. See you next time. Go create an impact.