Marley Majcher is the CEO of The Party Goddess!, a nationally acclaimed full-service event planning and catering company. From understated elegance to rock star fabulous, Majcher is known for creating the most talked about parties of the year for a client list ranging from top-tier businesses to A-list celebrities such as Snoop Dogg, Sofia Vergara and Britney Spears. As The Profit Goddess!, Marley is also quickly establishing herself as one of the best resources for small business owners and entrepreneurs out there. She is a top business coach in Los Angeles, and the author of But Are You Making Any Money?, a witty and lauded business guide praised by Forbes as "a great how-to book for any entrepreneur." Majcher is the party planning and entrepreneurial expert people turn to for all things entertaining. Her popular savvy and business sense have earned her appearances on various outlets and shows including “Fox and Friends,” Fox Business, MSNBC, “Extra,” “Good Day LA,” Bravo, E!, MTV, HGTV, FOX, ABC, CBS, NBC and The Wedding Channel. On this episode we dive into why Pierce Brosnan is such a good guy and why we all need to get a copy of Marley's book. Don't worry the link to her book is right below! Connect with Marley: https://www.instagram.com/theprofitgoddess/ https://www.instagram.com/thepartygoddess/ https://thepartygoddess.com/ https://theprofitgoddess.com/ Grab Marley's book But Are You Making Any Money?: Stop Being Busy and Start Creating Cash https://www.amazon.com/But-Are-You-Making-Money/dp/1600377769/ref=sr_1_1?ie=UTF8&geniuslink=true Marley also has a free mini course for you as a treat for being a listener of the show. Pricing, Productivity & Profitability https://theprofitgoddess.com/3p-mini-course Connect with Cory and Ron: Head over to Https://profitswithpodcasts.com to find out more about how your can easily launch and monetize a podcast. Or maybe you would like to learn more by jumping on a call with the guys? Just book a time that works for you! https://calendly.com/hindsighthacking/connect?back=1&month=2020-11 And you can find Cory and Ron on a few social channels! https://follow.cool https://www.facebook.com/coryecarter Or you just want to check out their websites: Https://gethhm.com Https://impactorsmastermind.com
Marley Majcher is the CEO of The Party Goddess!, a nationally acclaimed full-service event planning and catering company. From understated elegance to rock star fabulous, Majcher is known for creating the most talked about parties of the year for a client list ranging from top-tier businesses to A-list celebrities such as Snoop Dogg, Sofia Vergara and Britney Spears.
As The Profit Goddess!, Marley is also quickly establishing herself as one of the best resources for small business owners and entrepreneurs out there. She is a top business coach in Los Angeles, and the author of But Are You Making Any Money?, a witty and lauded business guide praised by Forbes as "a great how-to book for any entrepreneur."
Majcher is the party planning and entrepreneurial expert people turn to for all things entertaining. Her popular savvy and business sense have earned her appearances on various outlets and shows including “Fox and Friends,” Fox Business, MSNBC, “Extra,” “Good Day LA,” Bravo, E!, MTV, HGTV, FOX, ABC, CBS, NBC and The Wedding Channel.
On this episode we dive into why Pierce Brosnan is such a good guy and why we all need to get a copy of Marley's book. Don't worry the link to her book is right below!
Connect with Marley:
https://www.instagram.com/theprofitgoddess/
https://www.instagram.com/thepartygoddess/
https://thepartygoddess.com/
https://theprofitgoddess.com/
Grab Marley's book But Are You Making Any Money?: Stop Being Busy and Start Creating Cash
https://www.amazon.com/But-Are-You-Making-Money/dp/1600377769/ref=sr_1_1?ie=UTF8&geniuslink=true
Marley also has a free mini course for you as a treat for being a listener of the show. Pricing, Productivity & Profitability https://theprofitgoddess.com/3p-mini-course
Connect with Cory and Ron:
Head over to Https://profitswithpodcasts.com to find out more about how your can easily launch and monetize a podcast.
Or maybe you would like to learn more by jumping on a call with the guys? Just book a time that works for you!
https://calendly.com/hindsighthacking/connect?back=1&month=2020-11
And you can find Cory and Ron on a few social channels!
https://follow.cool
https://www.facebook.com/coryecarter
Or you just want to check out their websites:
Https://gethhm.com
Https://impactorsmastermind.com
[00:00:00] CORY: Welcome to Hindsight Hacking, I'm Cory Carter
[00:00:17] RON: And I'm Ron Cool on this podcast we've packed. Hundreds of entrepreneurs. Hindsight tells you. With better foresight. Now, guys, if you want to know all about what we can do to help you focus on being you head over to get hhm.com, keep pushing through those ups and downs that we all will have.
[00:00:36] CORY: We're still going to have amazing conversations with amazing people. Hindsight hacking boils down to amazing conversations with some amazing people
[00:00:53] Welcome back everyone. To hindsight hacking today's episode, we have a true party [00:01:00] goddess or a profit goddess. Other one, the only miss Marley Majcher she is the CEO of the Party goddess nationally acclaimed full service event planning and catering company. And, you know, she's had a few people that she's worked with, you know, you might know who they are, Snoop Dogg, Britney Spears, maybe, you know, those two, I dunno, or the profit goddess, Marley has quickly established in herself as one of the best resources for small business owners and author of, but are you making any money? A witty allotted a business guide praised by Forbes as a great how to book for any entrepreneurs so Marley I am super excited, Ron and I, we've got a little bit of a restaurant background. You'll get to find out. So I want to hear all about this full service event planning, but more importantly, we've got to speak to the entrepreneurs that are listening about the book and the profit goddess. So first and foremost, welcome to the show
[00:01:58] MARLY: thank you. Thanks for having me. We certainly have a [00:02:00] lot to talk about.
[00:02:01] RON: Oh no, no kidding. I cannot wait. I can't wait to dive in, but before we get too far, yep. Why don't you take a moment to tell everyone a little bit more about you.
[00:02:09] MARLY: Well that is I guess the backstory, which is like the longest part of my story. Because there's, been a lot of hindsight. Let's just put it that way, but I love the name of your podcast. Cause I was like, oh my gosh. Like, like I'm I have like the library of Congress full of hindsight. This is perfect for me, but I grew up and I still live in Pasadena, California, and I've been here my whole life. And so anybody who knows Pasadena, it might as well be like Connecticut because it is just very like this buttoned up small little world. And I was here until I went away to college and I got my business degree from Georgetown. And then I did something really unexpectedly because most for a lot of people that go to Georgetown, you know, ended up in law school or running hedge funds or something like that. And I was like, Nope, I'm going to go into the restaurant business. But that is because I [00:03:00] decided to marry a chef and I'll let you guys decide how much of that story you want. But the bottom line is I graduated. Got into the restaurant business. We started a catering company and a banquet operation, and then long story short, then he and I are having drama shocker, and we have a series of things that would have derailed anybody. But of course I'm like, no, I won't give up no matter what kind of message the universe was giving me. And then finally I had a really bad skiing accident. And so now, in addition to all the other signs I've gotten, I am now like on crutches and in therapy, like three days a week. And my dad is like, listen, why don't like, what are you doing? Like, you love the events. Like we keep getting the opportunity to partner up with this restaurant and thank goodness we own the land. And I was like, no, oh, I can't do that. And he's like, but why you don't even, you don't even love the restaurant business. Like you love the events and the decor and all that other stuff that goes with it. So finally, after the skiing accident, I was like, fine. [00:04:00] Turns out to be the best business decision we ever made. But I was at a really challenging point in my life and career. And, you know, as most entrepreneurs, if, if you're in a challenging point in your life, you might as well be a challenging point in your career and vice versa because there's that bleed. And so in 2000, I rebranded. That's very gracious way to put it into the party goddess. And at that point in time, there were, you know, not everybody who's having an event planner like these days, it's like a big deal. You have an event planner who cares like everybody has an event planner.. And everybody is an event planner, but in those days it was like you, if you weren't a big corporate event planner or a big corporation hiring corporate event planner, or somebody with a huge wedding hiring wedding planner, you know, everybody didn't just have an event planner. And I was like, listen, I want the space I want to be in is to take all these details of all these. Yeah, the flowers and the food and the staff and the decor and all that, and put that altogether and be that one point person, because it was to my advantage [00:05:00] because then I knew things would go well, you know, and the DJ wouldn't be showing up with like, you know, his underpants that like half falling down. And I hung out my shingle as that. But the problem was there were no barriers to entry now. That's great usually, but it can also be a problem because it meant everybody in their brother now that you could have like websites for reasonable price was also an event planner. And so you have to come up with that, that dreaded USP, that unique selling proposition. And I was like, oh my gosh, I am in such saturated market, LA New York, you know, two of the most saturated and how am I going to set myself apart? And I decided at that point, listen, I really need to have celebrity clients because I was like, that's the one thing that's that will, you know, do it. I was always so amazed by this and because growing up. I, I, you know, I had friends who had a very wealthy background and, you know, we would be sitting by the pool of spring break or whatever, reading magazines. And I was [00:06:00] always amazed that, you know, some of these girls, their net worth like, you know, could quadruple anybody in these magazines they were like, oh, so-and-so uses level blah for their scanner. So-and-so just went on vacation. And I was always listening to these conversations going fricking a like, just because they're celebrities, they, I guess have the tickets to the universe. And so I thought, well, I'm just going to jump on that bandwagon because then I must be a good event planner and I did. And then, you know, then once you get one, then you get more and more and more. And I thought this is crazy. And the midst of it, I wrote a book to solve my own problems because my business in the restaurant business talk about hindsight I had so many things I would have done differently. And then in event planning, since I, I hadn't really solved the problems that I had made for myself in the restaurant buisness in terms of my business model, I knew I had to kind of come up with this new system and I, I ended up doing that and then I wrote a book [00:07:00] and then, you know, people were like, oh wait, how do you do it? You know, the kind of the usual piece. And that's why then it became this, wait she's this party goddess and then it was like, okay, the prophet got us so that it would fit more neatly under this umbrella. Cause otherwise.it's like there's really creative girl who still does events that are high end, but then yes, but kind of my next piece is that I want to help other entrepreneurs, not just event planners, but other entrepreneurs kind of get out of their heads. and Actually like make money in their businesses because so many people aren't
[00:07:32] CORY: oh, it's so many stuff, stuff to unpack there so much there, but I wanted to call out the USP. I love the acronym. By the way, you, when you realized you wanted to get those big clients or those A-listers right. How did you truly just get that first one? And I just wanted to tell a quick story like Ron and I, when we launched our podcast, before we launched we were thinking, okay, who are we going to get on the show to help us as we get through anybody [00:08:00] watching right now is seeing Ron laugh because his first thing is we're going to get Tim Tebow. And I'm like, I have, we don't know Tim Tebow or anybody around Tim Tebow how are we going
[00:08:10] MARLY: Irrelevant
[00:08:10] RON: That's right two on one on the show
[00:08:12] CORY: we got people on the show that was, that worked out, but they were not Tim Tebow uh, so I just want to know, like, how did you get that first celebrity to say yes, because I agree once you get the. Everything else is Domino's like in, you know, that's held true in any form. Like our podcasts, every single, when we got a big person in the online entrepreneurial space, then we had people knocking on our door to do it just because of the other person. So,
[00:08:39] MARLY: yeah. So I'm a big believer in probably because I have really bad ADHD, but in those days, I didn't know, you know, I didn't know that and I didn't know what to do with it. I was always a really big, like even in school, like I would have to set my goals and I would have to be very structured. And even when I was in geometry class, I would do my [00:09:00] proofs and I have this special tutor who would do them with me in colors so that I could like pass the test basically. So I always had to see things. And so then, you know, you read books about manifesting things and you know, which in those days it was really goal setting. And so I would put stuff on my vision board and I'd be like, okay, well, who are the celebrities? What's really creepy is when I go back. I mean, like I've had goals set from decades and when I go back and then I see the like celebrities space or whatever that I cut out of the magazine that was going to be my client. And I'm just like, oh my gosh, that's so, cause you forget, you know, but I do believe that you kind of set that compass. And so I just set this whole list of who I wanted and what their characteristics were. Now were they a list actor? Like what was their deal? And then I created my list and then like I do with everything else, I just kind of started like knocking on doors, you know, proverbially, not really physical doors, but I just started being laser focused on. [00:10:00] Okay. I'm not going to go from here to, you know, the president of the United States, but I'm going to have to Lily pad the approach here. And so what I did was started talking to any of my friends who I thought would have a connection. And I mean, these would be loose connections. It'd be like, oh, So and So'sdad is the accounting firm that does that. And I would just put it out there like, Hey, this is what I wanted. I mean, of course there's so many false starts and it doesn't work. And then eventually you get somebody and then you get like a C Lister, you know, who's so obnoxious and thinks they're just the most amazing person in the world. And you're like, okay, I'm going to refine my goal list here because now they need to be like higher on the alphabet and can't be a nightmare. I just stuck with it. And I just kept like, looking like who was their manager? Who else did they. Work with how could I tap it? And then I just was really strategic as strategic as you can be when you're shooting in the dark. But I just went, bam, bam, bam, bam, [00:11:00] and then started to parlay the celebrities so that I would get the press out of it, because then I realized, well, it doesn't even matter. You know, you have to celebrity, if nobody knows it. Like if your confidentiality agreement with them is so tight that you can't say anything you're mean you might as well not have them. That's how I did it. And that's really how I've done everything in my life is. Put it right on my vision board. And then, you know, I do forget about it. It isn't like I sit there and like, you know, like your Buddhist monk person, who's like, you know, chanting, chanting and manifesting, but somehow it does work and sometimes I need to desktop the pages and get clear again. But yeah, that's how I did it. Then, you know, you're off to the races.
[00:11:39] RON: No, this is it's so funny because Corey and I did something similar and I know Corey was laughing cause this happened, we started attracting the wrong people? We're like, I remember having a conversation with Corey. I was like, I'm not sure what's happening, but I want nothing to do with this type of individual [00:12:00] ever again. And it seems like that's all we're getting. And so we actually, we didn't like outwardly. Say, we're not taking that type of person anymore. However, we changed and we agreed with ourselves, like it's no longer welcoming in the universe. You don't get to give us these people. And yes, what, we've not ever got those kinds of people again. Right. It's so funny. And then the whole manifestation thing, like I can go over and on and on, on how this kind of stuff happens. Good. and bad You know, there there's been things that I've manifested that were bad, just as much as manifrsting, which is good. So you have to make sure you're controlling your brain the right way.
[00:12:42] MARLY: And, and that you're course correcting because the thing is, is that just because so like, when I was writing down about these celebrities, you know, similar things happen, like I mentioned, I would get the most high-maintenance D-list celebrity in the world and that's, I was like, oh, okay. Here's the message here is that I haven't been clear and specific enough about what I [00:13:00] want. Now You know, there's one thing being clear instead of , like saying who the person is that you want, but then there's also like, and I want this type of boom and being really specific. And what I did find was the clearer I got on what I wanted. Now, we all know that, how do you know what you want is cause you know, what you freaking do not want. And that is the easiest way to make that list. That wish list. But you have to keep just going back to and be like, okay, what's I didn't clarify that. You know, whoops, I didn't clarify that and you get better at it, but it is a muscle you have to practice. I mean, you really have to practice and sometimes it is not easy to practice. Sounds so silly. Like I'll just get stuff out of magazines and like look at them. But when you're not in a good space, you know, I'm like Ah, my mind is so stupid, you know, and then you gotta, you know, you have to start there and get yourself out of it.
[00:13:50] CORY: Love it. All right. So I'm pretty sure most of these celebrities are not listening or watching. Never know, but I'm pretty sure.
[00:13:58] RON: I'm going to go with pretty sure.
[00:14:00] MARLY: [00:14:00] Now how Are you going to attract anything with that kind of attitude? Cmon now!
[00:14:05] CORY: Well, I'm making sure I'm putting it out there. That
[00:14:07] RON: they should be. Not only should they be listening, they should be watching on YouTube. I'm just going to say it
[00:14:13] MARLY: like, of course they're watching. Hi Tim. Hello? Why are you not on this podcast that's the dumbest thing I've ever heard I'm going to manifest Tim Tebowthis weekend. Like Mr. Chow,
[00:14:21] RON: come on, Tim.
[00:14:22] CORY: There we go. But yeah, I would love just to hear, like, who's been your favorite before we go talk like real entrepreneur stuff. and All that fun stuff, but who's been kind of your favorite and why I'm sure there's been so many amazing people, but one's got to stand out is just like an incredible person that you almost didn't expect. How incredible.
[00:14:38] MARLY: Oh yeah. Well, Pierce Brosnan probably. I mean, I love that guy. He is, we've done a bunch of different things for him and he, I mean, everybody would always be like, oh, he's so handsome. And he's so whatever. And he is. But he is just so down to earth and so kind and so considerate, full disclosure, I'm half Irish. So, you [00:15:00] know, maybe that's part of it that I love that whole Irish component, but he definitely has that whole Irish charm going, but he is just really, really considerate, you know, and, and he's very down to earth. I mean, you know, I've when you're setting up events and you're, you're doing all this stuff, I mean, there's a lot going on. I mean, people are living their lives and having business deals and calls and all that kind of stuff. And it's, it's very stressful and it just, he just is a class act through and through. I don't know what else to say. He's generous and he's a class act and he is so polite and he is kind to the person who doesn't speak a lick of English that is clearing the dishes just as he is to like, I mean, his guests lists are, I'm always like, I can't believe. I'm looking at the like, it's you kind of are like, is there anybody that is not like paparazzi, like attractant at this point? And then, you know, randomly, I haven't done an event for her but I've been on our show a couple of times when she had a show is Marie Osmond that woman. Is the [00:16:00] nicest person. I mean, you know how, like she just looks cheerful and whatever she is that, and it's so great just to truly see like bright lights in the world, you know, who are in, it's not like she hasn't and same thing, with peers. I mean, it's not like he hasn't had plenty of tragedies and I was like, same thing with her, but you know what? They are. There they're just a class act that they just have character, I guess that's maybe different than personality. Cause you can tell it just goes deeper.
[00:16:28] RON: Ah, that is so true. So true. All right. So you mentioned paparazzi like that. I've got a wonder, there's gotta be a fun story of somebody like sneaking into the party that you did not totally expect.
[00:16:41] MARLY: That I didn't expect? How about every time? I mean, there's always somebody sneaking in somewhere, you know, and I mean, that's, that's the nature of the beast and that's going to continue. with is going to continue to be the biggest challenge was celebrity. Things or high profile people just in general. And I called this on a [00:17:00] wasn't a podcast probably, but it was some interview like eight or 10 years ago. And I'm gonna stick with it.. That we have not seen the end of drones here and that that's going to be our biggest nightmare because there's so much capability there. And so people are always sneaking somewhere that they shouldn't be, even if it's, by the way, just a waiter, sneaking a shot that they shouldn't have of like the interior of somebody's house or something. And I get it, you know, I, there, first of all, there's a lot of money paid for stuff like this. Second of all, I get it. It's that kind of thrill and the curiosity factor. But a big, huge part of my job is really protecting the client no matter what. And that means having, you know, the proposal in somebody else's name and having it, you know, with no address until the very last second stuff like that. But I remember we were doing something for Brittany Spears and we were, you know, we were in, it was great in that sense. Cause we were really in charge of like all the [00:18:00] aspects of it. And if that is the case, I am just psycho protective and you know, everything, my office was all, everything was under different names, the rental orders, everything so that, you know, because you never know who's going to take a screenshot of something. And so I was so paranoid and I really took my confidentiality agreement with them. Seriously. Was not going to leak any of this stuff. You know, I was not going to say where it was and I was not going to. And the next thing I know, it's like the, I think it was like the day before I was supposed to pick up the like goody bags and stuff. And somehow I think it was the store. Somebody told me that the popper that they knew. Where I was going to be picking them up and like, and I was just a pick them up and then deliver them to the vent site. And I was like, well, no way. So I will pick them up and then I'll deliver them right back to my sweet cells so that there's no way they can follow you cause they'll do anyhthing. And then I, so I was like, [00:19:00] yes. Okay. Got it. And then something of a security and we were bringing in a gated community. And so you're like, okay. But I still was worried. Sure enough, the fricking helicopters and all that are they're swooping down. I mean, there are little kids there and I am just like. What the freak and here's this whole time I'm so paranoid because I'm thinking, oh my God, there's nothing I can do. Then I find out something like later, like somebody from their team or whatever had supposedly leaked it. I was like, okay. So that's how this game is played. Right? Like everybody has an agenda.
[00:19:33] RON: Nobody wants the attention But you want the attention at the same time.
[00:19:36] MARLY: Well, you, yeahYea I wanted the attention , because it was going well. Sure, I did, but I didn't want the attention to the point that like, you know, Larry Rudolph or whoever lawyer's going to be on my doorstep going, hi, you violated, if they want to violate please violate, you know, but I took my role seriously, but I just remember when I saw those helicopters, my heart, I think like my heart and my intestines and everything just went. [00:20:00] Like I didn't do it.
[00:20:01] CORY: Oh man. So crazy. What a crazy story. So now we gotta really, we gotta dive in. How did you make that transition from just not just, but that celebrity event planner doing the crazy things of avoiding the Paparazzi. To writing a book and being coming, not only the party goddess, but the prophet goddess, like, yeah. Walk us through that a little bit. And just really, we talked to a lot of authors and so I'd love to hear kind of, you know, your whole just experience with writing that book and getting it out there.
[00:20:34] MARLY: Well, my, you know, event planning is very well, at least how we do event planning because we're not like just meeting planner. I shouldn't say just, but we have, you know, we have almost 6,000 square foot warehouse and we build most of our on decor and that's kind of our secret sauce. So that's a very, very creative thing. And then writing a business book. Yes, there are creative components to it, but it is, I mean, talk about [00:21:00] right brain left brain. My goodness. And I've always kind of had that though. I've always had that weird sort of like, I love art and I love design and I love all this stuff. I now love numbers. I mean, I didn't, I certainly didn't used to when I was, when I didn't have good ones to love now I do. But the whole, the whole thing with the book, I don't think the book ever would've gotten written written. If I was going to one of my, one of our industry conventions at the time. It was this international one and they was going, I forgot what city was going to be in, but it was somewhere in the U S and they said, if you taught a class, you would get a free education pass. So I was like, okay. So I submitted like five, like four proposals. And I was like, great. I will teach a class. And then I'm going to get this, whatever it was like $1,300 ticket, right. And classes an hour and thinking, check the box. I'm going to have two class and I'm margarita and or Martinez. And I remember my class was one of the first days and it was towards the end of the day. It was like, let's say four to five. It was [00:22:00] like, the room was filling up and I'm talking and then it's like standing room only. And then it's like, remember this topic for me. It was on. But are you making any money but it was to get the pass right. It was not to impart wisdom on the world. I hate to say that. I mean, I, I mean, I went in like doing the best I could deliver, but, but you know, I mean, you're talking to the girl who would like get a deposit and then like head to Neiman Marcus. I mean, that was kind of my business strategy. Right. I go, I need a reward so I can manifest more. And I went through, you know, the components of basically, you know, my book reallyin the early days and then there were all these questions and then there were more questions. And I remember at one point saying, di did you were all of you absent? When I gave the bio, like. The girl that should not be teaching. I said, I'm teaching it for the free pass. And I said, I'm a train wreck with money. And they were like, and I'm looking at, you guys are [00:23:00] asking me all these pricing questions. This is the dumbest thing I've ever seen. Like, this is the advice I need to be giving you. And they were like, yeah, we get it. But you're the only one answering our questions. And I was like, what? And then I started to think about it and I really, really like. Nobody talks about pricing and money and margins. It's like this dirty little secret, like, oh, and I, I was just going, well, I don't think you're going to come in my backyard and steal all of my business. Sure. I'll tell you. I'm not sure it's the right way to charge, but I'll tell you if I mark stuff up or I'll tell you if I charge a flat fee or I'll sure. And it was just more questions and I just remember. Okay. So like how can we get in touch with you? Or do you have more like, do you have a book? And I was like, a book. I was like, I again I'm an hour past my alcoholic infusion here. No,I don't have a book, nor do I wanna write one anyway, the demand was there. And I, one thing I, I [00:24:00] do like is to help somebody if I can. And, and it was obvious that good or bad I was in a position that they could relate to and so then I ended up and, you know, I had gone to Georgetown, so I had great contacts and one of my professors had written a ton of books and he was like, you couldn't do this. You know? And, and it was not an easy process for me at all. And which is hilarious because I knew the material like the back of my hand. I mean, I could write nine more books like right now, just talking to you, it was tough. It's tough to get out of your head. Especially when you keep thinking of like, how's the reader going to be reading it? Like, are they gonna get it? Like I know I get there, you're going to get it. And that's a really long answer to that.
[00:24:44] RON: No It's it's so valid. I mean, there's so many times as the entrepreneur, you're stuck in your own head. And, you know, we call it imposter syndrome. Right. Right. And it's funny that you're talking about, you went in for [00:25:00] something which was the ticket. Right. And you're like, okay, time out. I didn't realize the universe or God is going to have me do this, this thing to help so many people. And Cory and I like, we, we only help people if they want to have an impact in the world if you want me to just make money, like, we're just not your guys. Like, we are not people that want to help people to just make money. Cause we learned a long time ago. If you start surrounding yourself with people that you want to be like, which are the Impactors you will become those people. And if we'd let too many people in and around us that just wanted to make money, like we become people we don't want to be.
[00:25:40] MARLY: Yeah, no, I mean, there's that whole thing. I think that your, you become most like the five people. You're around if I pull you around the most. Yeah. You really have to watch it, especially when you kind of like a couple of family members, you like check box. You're like, okay, two slots are already gone. Like okay
[00:25:57] RON: I'm already at four I can't have you [00:26:00] in my life.
[00:26:00] MARLY: You are like, I'm kinda Tapping out here on the, not what I want to be like. And not right now. No get it.
[00:26:08] CORY: Let's Talk about the coaching and everything that you're doing a little bit, because obviously now, Doing events. I mean, you're, I'm guessing I could be way off. So tell me if I'm way off it with the event. You're basically, you're the controller, you're the dictator. You're the one that's like, once you figure out what's needed from the guests, then you tell your team and they go execute and you make it happen. But there's probably not a lot of coaching in regards to the guests. Maybe you're like, I don't know. Maybe there's a little bit, but then you turn to the business, got the book. Now the profit goddess, your doing one-on-one coaching. So just, yeah. Tell us about that aspect of the business and how it kind of ties together
[00:26:45] MARLY: sure. Well, it ties together in the sense that I am effectively teaching or what I do in my day-to-day life. So I'm doing it like a well oiled machine and, you know, always [00:27:00] learning and everything like you do in your primary role as an event planner, in my case. And I'm in the trenches with them. And then it's kind of like a step out of the trenches, you know, sort of take a shower, put on my like, okay, Business hat. And then I was like, I coached somebody that I just was an hour ago, right before like the Superman got in the shower. And you, you put yourself in that mindset and you realize. It's this, you know, it's a scary place. And so what happens to me as I'm trying to go into empathy mode, you know, instead of like, oh my gosh, this was like the third call where we've talked about this. I try to go, okay. If I see them making progress, like you talk about people that you don't, you know, you'll work with versus not work with. I think, goodness, knock on wood again. I'm fortunate that I do, I can choose, you know? And so it's like, I just am not going to work with people anymore. I don't really want to change out, you know, and I think, and it's probably a [00:28:00] stereotype, but I think like women coaching women, especially like, there's this kind of like whine, whine, whine. and I'm as big a chick as there is in terms of every aspect. And like, I love my girlfriends and I, you know, chew the fat all day long, but when it comes to business, man, it's like, what do you want? How long have you been at it? You know, what are you trying to get? What, like, what's holding you back. I mean, I want bam, bam, bam, bam, bam. And I want to get on the next call and I want to see that you have moved mountains. Well, not maybe that the mountain has moved, but you have tried 99 things to move it. And you're like, okay, now what? But you have really put in the effort because it's, that's the only way it's satisfying. Right? There's not enough money in the world. I mean, you know, I do well with that. Not well enough to just be like, oh my God, you are a loser. What the frick is your problem? You know, so I can't do that anymore. Cause he's just, you can tell I have a filter, problem
[00:28:54] RON: no, I love it. I love it because anybody that's done coaching inquiry and I did coaching [00:29:00] like in our previous life, along with this online, life. There's always someone that needs your, this is how I explain it. There's people that need your time and people that deserve your time. Right? So there's people that will do all this amazing stuff. If you're next to them, holding your hand all the time then, and the people that deserve your time are doing it without you, just based on what you've taught them. And those are the people you actually need to pour into more, but you can't because you're stuck with the people that are dragging me down
[00:29:33] MARLY: You got the ball and chain back here and it's raining and the cement is like powdered and now you just made more and now you're really stuck. Yeah.
[00:29:42] RON: Oh my gosh. So true so true.
[00:29:44] MARLY: I get it.
[00:29:46] CORY: All right. So Marley, you mentioned. You've got lots of hindsight to share, but let's, let's relate it to this. So you've, you've got now a wealth of experience, but also anybody that goes to [00:30:00] your websites, uh, the goddess, the party planner, what is it? Oh, I'm so sorry. I just messed that up.
[00:30:05] MARLY: Well the party goddess is That one. And then the profit goddess right
[00:30:08] CORY: so both of them can see that you are very active on getting yourself out there via a show like this via TV episode interview, like very, very active and us being in the podcast world. We teach people to go be seen, find a way to be seen, get, get out there. And I think not everybody takes that information and runs with it as much as we would like. And so. In hindsight, I'd love to hear your take on just your goals of getting out there and being on other shows and being interviewed as often as possible, you know, trying to find the audience, like what have you learned through that process?
[00:30:51] MARLY: So what I've learned is With every goal project, new thing I take on it. It always starts for me. And I'm sure it's I [00:31:00] know it's different for everybody, but for me, it's throw them out at the wall, right? Like it's the cut, the magazine articles out, like kind of the, you know, like you're a sophomore in high school and you're talking about like what you want to study in college. I mean, you're doing your best, right. Make an educated guess for me when I was like, okay, I want more publicity, whether it's TV or radio or magazines, that kind of thing. I would put down very specific points about, you know, an audience size of this or something. And then what I would do is I would continuously course correct because then all of a sudden it's like, oh, okay. And now I have all these interviews and now it's like, okay, yeah. Now I'm just going to being a full-time interviewee. Right? Well, that's not going to pay my mortgage either. And that's when the refining comes back in. It's like, just like the celebrities where you go. Okay. It is not just anybody that somebody has heard of or it's not just the show anybody's heard of, but they have to have X amount of followers or X amount of, you know, connections or whatever it would be. And so for me, I just keep drilling down [00:32:00] on like, as I kind of keep going with it refining what it is I want. And, but it's really about looking at numbers and ROI. And one of my secret sauce is, is, is the ROI of time, you know, like I always say like, what's your hourly rate? And people are always like, ah, I don't charge hourly. And it's like, that's not the point, the point. You know, I could do this podcast. Right. And I, you know, it's not gonna happen tomorrow, but you wait a certain amount of time and then you see results. You're like, okay, I got X amount of signups or whatever you're trying to get you then say, oh, guess what? That was amazing. I should do more of that type of podcast. And it's the same thing. What I have really learned too, is you have to set your goals. You have to refine your goals and keep coming back to them but you have to really check your numbers and your output and sometimes put away your preconceived notions? I don't mean always put away what your gut is telling you, but sometimes I've gotten the best [00:33:00] business from not an audience that I thought was going to be the greatest fit. And sometimes you got to go in a slightly different direction. And then as they say course-correct, and then you just see, what are the common denominators that you can replicate, like, for example, at podcasts, or like, what are the shows that seem to deliver really well? Like, were they run by women? Were they run by men? Did they have a male dominated audience though? A female dominant and you, when you start breaking that down, that's what I really learned. And in hindsight for me would be setting the objective. Doing it and then measuring it and really having that on this conversation. It's like, oh my gosh, I loved that first one. I will do the podcast because I like them. And as their friend. Right. But not because I'm thinking I'm going to get business out of it if I happen to. Okay. So it's just about. So time is your only non-renewable resource, right? Make more money all the time, but you can't your time. You can't get back. So I tried to be very [00:34:00] purposeful about where I spend it and with whom and on what, but that takes discipline and knowing what your role is in the first place.
[00:34:08] RON: No, that's so true. Like my wife and I's new mantra is be intentional. Like be intentional in your time. And what you're doing and why you're doing it. I love that. And I know there's people like, oh my gosh, I love her. It's like, well, what are you currently working on that people can get involved with you in right now is
[00:34:25] MARLY: I just bought a ranch and a place that I had never even visited. And now I'm becoming a rancher so that I'm building a 20 acre ranch. It has nothing on it. And I have a horse, but no barn yet. And we're trying to get it all through the city and it's costing me so much money. I can't even tell you and talk about manifesting. Like this morning I was on my workout and I was like, I was like, don't go there. it's gonna be fine. And so now I'm all about like sheep and wool and I. But the scraps [00:35:00] of wool and how there's this big glut of it in the California market. So I decided I'm going to go to Dublin in a week and a half for the world, sustainability textile conference. I don't know one person, I don't know, one word of textile capabilities. And I had to get interviewed to do this thing. And I'm just like, fuck about a learning curve. Talk about not knowing. One word, like, you know, I used USP well, think of having 500 of the equivalent of that in this field that I know nothing about. I mean, I do in the last like four months or whatever, hashing it about it, and I love it. And I, I can't read enough and talk to enough people and I'm sure I'm going to land in Dublin and they're going to be like, what the fuck. Like what is this? She's a party planner. Like, I mean they have PhD's in [00:36:00] soil. And like, I just, I don't even care. I'm going to do it. That's what I'm working on.
[00:36:07] RON: Nice.
[00:36:07] CORY: So fun. So fun. All right. Last question for you, Marley. And why does everyone need to go buy your book? Why do they know you hang out with you? Follow you, come into your world.
[00:36:21] MARLY: Well it's very fun world? First of all, it is new. It has never dull so if you are it's, it's one of those things where like if you Are entertained by watching videos of people like, remember those America's funniest home videos. We're always like falling on them and then tripping. And then that is me eight times a day okay so that's number one. And then it's like, oh, okay. We're back live. So, so that's that answer, right. But as far as why you should buy my book, that's a super reason why, first of all, it's cheap. I mean, I don't, I don't know what it is right now on Amazon, but let's pretend it's 1495 or something. But the point is, is that it doesn't matter if you are in business yet, [00:37:00] if you have a business, if you're an employee, if you're just somebody who is like an employee with a managers, having you, you know, give results in a sales component if you're somebody thinking about getting into business, even if you're just somebody that volunteers your time. Here's why, so even if you're a stay at home, mom, you're like, well, I'm not in business. Why would I need that book? But I'm not trying to make any money. Well, I'll tell you that. Because the system is all about what is that ROI, right? What are you putting your time and energy into and mental, all this stuff. And what are you getting out of it now? I don't care what anybody makes per hour, per year, per minute. It makes no difference to me, but where I've seen the frustration come in is when they don't know what they're getting out of it. And they don't know why. If you're volunteering, even front an organization, And, you know, you're the chair and you're the, this, and, you know, and, and one of my exercises to track your time and you track your time and you say, okay, go to, you know, two meetings a [00:38:00] month. And one of them is in person and one of them is virtual and you start adding up all that time. And when somebody says, here's your report card, like you have now spent as chair of this thing for the year 72 hours of drive time, meeting time. And that's not actually unrealistic it's like, wait, what? And only then can you replace it only then? Can you say I'm going to do something different? So the book just sheds light, it sheds light, then you can toss it. I wouldn't recommend that, but you, it is just, it's practical and it's, it's easy. You can just read a piece and if it resonates great, you know, dig in for more, but the end of the day, I'm like a hacker, you know, I'm like a time hacker and a life hacker. And I just want to get to what's the best way to do something. And I, I think people like that are hard to beat because they're always like, you [00:39:00] know, pushing through, pushing through, pushing through. So there's always something new. There's always a better way. There's always, and that inspires me because otherwise. You know, you, you cry in your bed and say, listen, it's time for martini. It's two in the afternoon.
[00:39:15] RON: Hey There's nothing wrong with the martini at two in the afternoon. So that's what
[00:39:18] MARLY: Be careful
[00:39:18] CORY: or eight in the morning,
[00:39:21] RON: right in the morning, it's two o'clock somewhere. So, so, but your book reminds me of one of those books that you have it's on the shelf and you know what, every time. It's probably something that you needed to hear right then. So it's not something I agree. I would not toss it. I would keep it on the shelf because you're going to read it. And you, you know, there's those books that you read once a year now, that's something that you should do with this book and the link will be in the show notes. For sure.
[00:39:48] MARLY: Thank you. Well, the other thing too is it's like if I'm having, I know it's really bad when I take the Bible and I close my eyes and I. I'm going to pick a page and use that as that [00:40:00] inspiration, but you could do that in my book if you're like, I'm really stuck and I don't know what else to do, be like, okay, maybe this crazy girl can help just pick a page. So. Yeah, maybe I hope like nobody sends you. hate mail, that I just compared myself to Jesus. I swear
[00:40:19] RON: that, that no one took it that way. They were that you gave a good example okay
[00:40:24] MARLY: You two are enablers.
[00:40:26] RON: We, we, we are, we are very good enablers so if you know Tim Tebow please let them come on the show.
[00:40:32] MARLY: And you know, I'm gonna manifest him. Tim tebow, yep
[00:40:38] RON: He needs to be here. So anyway, we appreciate the time and thank you so much for taking it with us today. We are excited to have had you on the show. So. We appreciate it.
[00:40:49] MARLY: Thank you guys! Okay have a good one.
[00:40:51] CORY: You too. Bye. All right, Ron, I can officially say that was our first official goddess on the show. [00:41:00] Marley joins us as the party and profit goddess. She did not disappoint. So first and foremost, before we get too far ahead of ourselves, let's talk about some take aways.
[00:41:12] RON: First off. I'm disappointed. I didn't even ask about Snoop. Like at all, didn't even ask them. I feel really bad about that. There's so many I want to talk about all right. Number one, get out of your head. Like I thought that was huge. Right? And I know every entrepreneur, like we'd been there, get out of your head and just start, like, we teach people how to start podcast. Every single thing that are in there, like for months, and it's like clean, stop it. Just record and give me stuff. We have a couple people right now that just give me a thirty second take take and we're good. We'll we'll make you sound good. Just get out of your head. Right? So that's when the other one going back and forth, I'm going to go with this one. What is your ROI right. So make sure you understand what you're getting out of it and why you're doing something before you even start.
[00:41:59] CORY: Yeah. And that [00:42:00] ROI is not necessarily all about money. It's not necessarily, you know, it's, it's just the whole picture. You've got to understand, like doing a podcast interview, doing a Facebook, live, doing whatever you're doing. You got to understand what that ROI is. And sometimes it's just to understand that the ROI is not anything that's going to come at you tomorrow or today. Or the next day it's like sometime in the future, if you could do a consistently. A couple of things that I wanted to mention that one, the acronym, a USP, unique selling position. Obviously we all have our unique way of what we've got and what we're doing. So it's just a matter of framing it to a point that people understand what is your unique selling position and to. And I've got, I've actually got three, but the second one, I usually don't do this. I know crazy. She just, her comment about Pierce president and how he was so amazing because of the character. He was so amazing because of him treating the guy, clearing the dishes off the plate or off the table [00:43:00] the same as it, as anybody on his guest list and it doesn't cost money to be nice. Right. It doesn't cost money to treat people the same. And like, I absolutely love that answer because. Even if you're not a celebrity, so many people don't treat everybody the way they should. And so I think it's just a good reminder that come on. Like it doesn't cost you to be nice. Just be nice. Whether they're your server, your waiter, your dishwasher, your, I dunno, whatever, whatever the person is, customer service, the person on the phone of a bank that you're struggling with. I don't care, whatever it is, you can be nice. And then The last one, she made me think about the dream 22. When she was talking about the Lily pad, you know, starting with the C listers and find, you know, who's connected to the B listers. So then everyone level up to talk to the, a Lister. And so any entrepreneur can take that
[00:43:56] RON: great connection.
[00:43:56] CORY: Yes. Anybody, if you've heard us talk about our dream 22 if you [00:44:00] haven't come on where you've been, but either way, the premise is if you're an entrepreneur, And you're trying to grow your audience. Find the people that are around your, about your same level to find 22 of them and go find a way to connect with them and do business with them and talk to their audience and they talk to your audience. Right? And then you eventually all level up together. Until you reached that a list level that you're looking for. So it was fun to be reminded of that when we talked the parties and events. So, but all right, everyone. Thanks so much for listening. It's been a blast with Marley Majcher
[00:44:34] did you know that hindsight acting media agency? We do all things podcasts from launch if you're already doing 10,000 downloads in a week, we handle everything. All you have to do is record it and forget it guys. If you're launching a podcast, get with these
[00:44:48] FEMALE: guys, I could not honestly hit the charts without them.
[00:44:52] MALE: I'm not getting paid for this, but working with both of you, the professionalism and the system that you guys had for launch the [00:45:00] podcast you guys killed it.
[00:45:01] RON: We want to help the impactors create an impact by just letting you be you and not worry about all this other crazy stuff. Connect with us. All the links will be in the. Do you next time go create an impact.