In today's episode the guys talk about the natural number of times a client needs to see your stuff before they buy. 7 incase you are wondering. Ron and Cory work through a system that has roughly 25 touches before sale occurs. Yes they know that is overkill but they also believe in automation and relationships. Cory Carter and Ron Cool are on a mission to help you gain more VISIBILITY, gain more TRAFFIC and ultimately help you gain more SALES! Cory and Ron have over 40 years of combined experience helping people achieve results that people didn’t believe that they could achieve before. The IMPACTORS podcasts is a place where you can get a daily tip, trick and action that you can take to move your business forward. Every episode will be quick and to the point with our no BS, no Fluff conversations that we will have here on the show. When you are ready for more impact check out the IMPACTORS mastermind https://impactorsmastermind.com In this mastermind we meet once a week. We break the hour into three parts. One third a weekly training. One third one business owner is on a hot seat deep diving their business and one third going through wins and opportunities with the group. We train on all things related to increasing visibility, traffic and sales for each business and dissecting all the goals and steps a person must take to achieve the results that they want to achieve. If you have any questions connect with us every where: https://follow.cool https://coryecarter.com
In today's episode the guys talk about the natural number of times a client needs to see your stuff before they buy. 7 incase you are wondering. Ron and Cory work through a system that has roughly 25 touches before sale occurs. Yes they know that is overkill but they also believe in automation and relationships.
Cory Carter and Ron Cool are on a mission to help you gain more VISIBILITY, gain more TRAFFIC and ultimately help you gain more SALES! Cory and Ron have over 40 years of combined experience helping people achieve results that people didn’t believe that they could achieve before.
The IMPACTORS podcasts is a place where you can get a daily tip, trick and action that you can take to move your business forward. Every episode will be quick and to the point with our no BS, no Fluff conversations that we will have here on the show.
When you are ready for more impact check out the IMPACTORS mastermind https://impactorsmastermind.com
In this mastermind we meet once a week. We break the hour into three parts. One third a weekly training. One third one business owner is on a hot seat deep diving their business and one third going through wins and opportunities with the group. We train on all things related to increasing visibility, traffic and sales for each business and dissecting all the goals and steps a person must take to achieve the results that they want to achieve.
If you have any questions connect with us every where:
https://follow.cool
https://coryecarter.com
[00:00:00] CORY: Welcome to the impactors podcast. I'm Cory Carter
[00:00:04] RON: and I'm Ron Cool.
[00:00:05] CORY: And we are the owners and founders of hindsight hacking media agency, podcast, funnels, graphics, and more head on over to get hhm.com to learn more
[00:00:15] RON: guys, we created this podcast to help you go create an impact today. Not tomorrow, not yesterday today. We're taking all the fluff, all the BS out so you can go create an impact.
[00:00:32] CORY: And today's topic is
[00:00:34] RON: sales. How many touches does it take?
[00:00:37] CORY: Oh, that's right, Ron. It takes a lot of touches that's for sure. You know? Uh, we've heard it. We
[00:00:42] RON: wait, wait, wait. I've got to, I've got to interrupt you. You know what? Nevermind. Well, you're reminding me of that owl licking the tootsie pop
[00:00:52] CORY: how many licks does it take
[00:00:53] RON: how many licks anyway? How many touches?
[00:00:56] CORY: How many touches? That's right. So on average it takes what the [00:01:00] average sale seven touches with the normal consumer. Right. And so that could be, you know, you see a billboard and then you see a commercial and then, you know, you see an ad on your email or whatever, right. Until you hit the seven, before you consider buying something, right. So we have been in a program to our sales game for gosh, almost the last 10 months now. Yeah. And the whole reason we got into this program is because it is relationships first sales second, and the, the amount of touches is 32 touches before a sale happens.
[00:01:38] RON: Painful.
[00:01:39] CORY: It is painful if you think, oh my God, I just need this.
[00:01:42] RON: Right. But if you're just going about your day 32 touches isn't a big deal, how many times do I see you on zoom a day? More than 32 probably,
[00:01:51] CORY: two more, too many,
[00:01:54] RON: right? I mean, but if you think about it, if you're doing things the right way, And you're learning about [00:02:00] the person and you're understanding how you can truly help them. Seven touches is not enough.
[00:02:06] CORY: Yeah. That's what I've come to that conclusion as well. Seven touches is not enough. And I guess, depending, right? Like you get some people that do a great webinar that you already appreciated, that something they were doing before and you spend 90 minutes with them. Like that's a different kind of touch, but if it's the flash. If it's the one communication here, one communication there, super fast stuff. Like seven is not enough. So if you have a system that can automate. Things, right. If you have a system that can automate say 25 of those touches before you ever get involved, I mean, that's a pretty killer system, but I just want everybody to realize like, there's ways out there, whether you do something with us, or do something with someone else. Like there's ways out there to make the touches easier for your business. But then. It boils down to relationships.
[00:02:58] RON: Absolutely. And we've helped a couple of our [00:03:00] clients exactly what this process and it's actually working for them where they're building the right relationships. They're finding the right people and you know what it's translating into sales
[00:03:11] CORY: that's. Right. All right. So, so my question to you, an action step to others is do you know how many touches it takes to make a sale for your buisness and then along the way, are you having to be the one responsible for every single touch? If you answered yes. To being responsible to it all like, how can you adjust that?
[00:03:34] RON: Oh yeah. And do it right now. Like connect with one of us will help you, like we help you with this. No fluff, no BS, just impact, go make some..
[00:03:43] CORY: Thank you so much for listening to today's episode. If you want to learn more head on over to impactors mastermind.com, we have a special group waiting just for you.
[00:03:54] RON: Guys Why are you still listening to this? Get off your phone. Go create an impact [00:04:00] today.