In today's episode the guys talk about Making MORE offers. They discuss the little tweaks that can be done to an offer to get more sales and the brutal truth that you need to just keep getting eyeballs on your offer as you make those adjustments. Do not just start over, do not quit but keep making small adjustments and talking to people about why they purchased or didn't purchase your offer. Cory Carter and Ron Cool are on a mission to help you gain more VISIBILITY, gain more TRAFFIC and ultimately help you gain more SALES! Cory and Ron have over 40 years of combined experience helping people achieve results that people didn’t believe that they could achieve before. The IMPACTORS podcasts is a place where you can get a daily tip, trick and action that you can take to move your business forward. Every episode will be quick and to the point with our no BS, no Fluff conversations that we will have here on the show. When you are ready for more impact check out the IMPACTORS mastermind https://impactorsmastermind.com In this mastermind we meet once a week. We break the hour into three parts. One third a weekly training. One third one business owner is on a hot seat deep diving their business and one third going through wins and opportunities with the group. We train on all things related to increasing visibility, traffic and sales for each business and dissecting all the goals and steps a person must take to achieve the results that they want to achieve. If you have any questions connect with us everywhere: https://follow.cool https://coryecarter.com https://calendly.com/hindsighthacking/connect?back=1&month=2021-08
In today's episode the guys talk about Making MORE offers. They discuss the little tweaks that can be done to an offer to get more sales and the brutal truth that you need to just keep getting eyeballs on your offer as you make those adjustments. Do not just start over, do not quit but keep making small adjustments and talking to people about why they purchased or didn't purchase your offer.
Cory Carter and Ron Cool are on a mission to help you gain more VISIBILITY, gain more TRAFFIC and ultimately help you gain more SALES! Cory and Ron have over 40 years of combined experience helping people achieve results that people didn’t believe that they could achieve before.
The IMPACTORS podcasts is a place where you can get a daily tip, trick and action that you can take to move your business forward. Every episode will be quick and to the point with our no BS, no Fluff conversations that we will have here on the show.
When you are ready for more impact check out the IMPACTORS mastermind https://impactorsmastermind.com
In this mastermind we meet once a week. We break the hour into three parts. One third a weekly training. One third one business owner is on a hot seat deep diving their business and one third going through wins and opportunities with the group. We train on all things related to increasing visibility, traffic and sales for each business and dissecting all the goals and steps a person must take to achieve the results that they want to achieve.
If you have any questions connect with us everywhere:
https://follow.cool
https://coryecarter.com
https://calendly.com/hindsighthacking/connect?back=1&month=2021-08
[00:00:00] CORY: Welcome to the impactors podcast. I'm Cory Carter
[00:00:04] RON: and I'm Ron. Cool.
[00:00:05] CORY: And we are the owners and founders of hindsight hacking media agency, podcast, funnels, graphics, and more head on over to get hhm.com
[00:00:15] guys, we
[00:00:15] RON: created this podcast to help you go create an impact today. Not tomorrow, not yesterday. Today. We're taking all the fluff, all the BS out so you can go create an impact
[00:00:32] CORY: and today's topic is
[00:00:33] RON: offers and making more offers.
[00:00:36] CORY: That's right. Ron, today it is so important to have this conversation about making more offers, right? Like once you create. Don't just hope that people will come to it, you've got to get it out there to the world and you'll know for sell it if you don't keep making more offers. And, and so this goes in a couple of different ways, [00:01:00] one making different types of offers to see what sticks, which I know you want to talk about. And two just having that one offer and making sure millions and thousands and millions and however many people see it. Over and over and over and over. Don't just go tell your neighbor that you have this one offer and if they don't buy you stop, right. Like you can tell and show and get in front of many, many, many eyeballs if you want to get many sales. So, so first let's start with. That making more offers in regards to the types of offers that you wanted to talk about and seeing what sticks.
[00:01:35] RON: Yeah. So especially if you have a lot of different ways that you can go, like we have an agency, so there's a lot of different types of offers we can do. Or if you have a lot of information products and you're just not sure what the audience is wanting. From you, you can put a little bait posts out to try to get that. But if you want to just start pitching offers, that's where we really talk about pitch the offer. Don't worry about the backend. Don't worry about how complete it [00:02:00] is. Don't worry about any of that stuff, because you don't even know if it's going to stick in and get us out. And what I tell people, the worst thing can happen is you get one sale because then you have to do it, right. If you get one sale, you don't have to do it. You can refund their money, right. But if you get five, sales Then you have to do it, right. You have to figure out what that number is. So you want to just keep throwing offers out there to see what's going to stick is one of those ways that we talk about make more making more offers.
[00:02:29] CORY: Yeah. Yeah. And that's like, that's the thing that so many people, they, they. Make the one offer and it doesn't stick and then they just stop and
[00:02:39] RON: they snore, they pivot to completely something else, even though it was a good idea,
[00:02:43] CORY: right? Oh my gosh. That's the worst don't pivot. Like, get it in front, you know, so a Facebook ad, someone might say, I drove a hundred people to my website and two people bought, okay, well there's 2% of sales and then they change completely from the business to the offer or whatever, but why [00:03:00] not just work on the small little tweaks work on, okay. Those two people bought, what did they buy for? Right. Find out, have the conversation, what attracted them to buy and then make the tweaks to make that part more valuable. Right. And so, I mean, you and I are on, we like, let's just talk about the podcasting agency in particular, right? Like we, it's going it's over a year now. Actually having the strong, pure focus towards podcasting in regards to helping folks launch and maintain and do all the things in between. But we had many different versions of, okay, well, we're going to charge $200 for this, this product. A month and we're going to charge $5,000 for this product a month. And we're going to do this package and have an amazing black Friday sale. Right? Like we've done all these variations, but guess what remained the same? It involved around podcasting and what little things resonated with people [00:04:00] that we could deliver on and going back. And it's like, okay, one piece of our thing is we offer the platform. Story shareables right. That resonates, I think with like three out of 10 people, that was like one piece of, of the program that people were delivering on. So guess what? It's not necessarily a big conversation for people in the future. Right. But it was part of what people bought. It would just wasn't necessarily that one thing that they bought for. Right,
[00:04:28] RON: right. Yeah. Because there was a, there was a hot minute that like every offer seemed to be clicking. So we just kept changing and flipping it to see how, how much we can push it.
[00:04:40] CORY: Yeah, so making more offers, don't just pivot. Don't pivot the business, keep it similar, keep it fine. What people are resonating with and just keep going out there and keep getting visible with that offer. And so, but let's talk about the other side of things, right? Let's talk about this exact same offer. That, [00:05:00] for example, anybody that listens to this you've probably seen, or maybe you've seen us talk about the impactors mastermind. If you go to the show notes, you've seen the site impactors mastermind.com. So let's talk about that offer. Let's talk about how we know exactly what we want to do. Trying to still build in all the little details of what's going to resonate with everyone, but we have the main core aspect of it. And at first we went and talked about it with a few people before our website was up. And then we got the website up because we know the direction and the core piece of it. And then now it's like, okay, well, what else are we doing to get that offer out there?
[00:05:40] RON: We have a podcast. And then we talk about the offer and we advertise the offer and we've named the podcast after the offer.
[00:05:49] CORY: That's right. That's right. So every single day I hope somebody hears impactors and then they look and see impactors mastermind as a web link. [00:06:00] Right. And so I that's just one strategy. That that we can have, but it's, we want to get this offer in front of hundreds of people.
[00:06:09] RON: Yes.
[00:06:10] CORY: Right. And that's small, like the podcasting agency. We want that in front of thousands of people.
[00:06:15] RON: Absolutely.
[00:06:17] CORY: So how does one truly go and make more offers then?
[00:06:21] RON: You have to maximize your effort and time. So you can record, you could break up into content. You can publish, spend an hour a week, break that up into content that lasts the full week, every single day, drip on your, your audience have the podcasts go every single day. You can go on YouTube every single day through the content and you can go do guest spots on other people's Facebook pages. Right? There's so many different ways to do it, but all of those ways it's literally stemming from an hour's worth of your time.
[00:06:56] CORY: Yes. So anybody out there find a [00:07:00] way, whatever your offer is, hopefully you have an offer whatever your product is, whatever your services, how do you go get it in front of more people? And that's at the end of the day, let's break it down. Simply go talk about it and go talk about it often and go talk about it in front of new people as often as you can. So I think that's it for today. So anybody out there, like on, come on, go make some offers
[00:07:20] RON: yeah, no fluff, no BS. Just impact open your mouth make some
[00:07:25] thank you
[00:07:26] CORY: so much for listening to today's episode. If you want to learn more head on over to impactors mastermind.com, we have a special group waiting just for you,
[00:07:36] RON: Guys. Why are you still listening to this? Get off your phone. Go create an impact today.