Are you losing money because your processes are riddled with flaws? We all hate spending money, wasting time and not getting ahead. You may be tired, stressed and need to see a return on the money you keep investing in your business. Running your business in this manner takes a lot of effort. The last thing you want to do is think about all of the things that are wrong. Moving your focus away from your clients and instead focusing on your business infrastructure and operations makes it feel like you won't be able to help them out at all. It won't be long before you run out of money because you can't serve your clients. Join us in our new episode with Lany Sullivan, an Operations Specialist who has worked with businesses that make six, seven, eight, and nine figures. She helps businesses restructure their operations, build profitable workflows and systems, and train their employees. And through her assessment, she's able to find the gaps, create efficient workflows, increase profits, and fine tune the overall operational infrastructure of your business. Connect with Lany: https://opsdfy.com/resolve https://lanysullivan.com/ https://www.linkedin.com/in/lanysullivan Connect with Cory and Ron: Head over to Https://profitswithpodcasts.com to find out more about how your can easily launch and monetize a podcast. Or maybe you would like to learn more by jumping on a call with the guys? Just book a time that works for you! https://calendly.com/hindsighthacking/connect?back=1&month=2020-11 And you can find Cory and Ron on a few social channels! https://follow.cool https://www.facebook.com/coryecarter Or you just want to check out their websites: Https://gethhm.com Https://impactorsmastermind.com
Are you losing money because your processes are riddled with flaws?
We all hate spending money, wasting time and not getting ahead. You may be tired, stressed and need to see a return on the money you keep investing in your business.
Running your business in this manner takes a lot of effort.
The last thing you want to do is think about all of the things that are wrong.
Moving your focus away from your clients and instead focusing on your business infrastructure and operations makes it feel like you won't be able to help them out at all.
It won't be long before you run out of money because you can't serve your clients.
Join us in our new episode with Lany Sullivan, an Operations Specialist who has worked with businesses that make six, seven, eight, and nine figures. She helps businesses restructure their operations, build profitable workflows and systems, and train their employees. And through her assessment, she's able to find the gaps, create efficient workflows, increase profits, and fine tune the overall operational infrastructure of your business.
Connect with Lany:
https://opsdfy.com/resolve
https://lanysullivan.com/
https://www.linkedin.com/in/lanysullivan
Connect with Cory and Ron:
Head over to Https://profitswithpodcasts.com to find out more about how your can easily launch and monetize a podcast.
Or maybe you would like to learn more by jumping on a call with the guys? Just book a time that works for you!
https://calendly.com/hindsighthacking/connect?back=1&month=2020-11
And you can find Cory and Ron on a few social channels!
https://follow.cool
https://www.facebook.com/coryecarter
Or you just want to check out their websites:
Https://gethhm.com
Https://impactorsmastermind.com
[00:00:00] LANY: To have somebody who can capture your essence and your tone and your personality in content is really hard to find. And so all of you who out there who are struggling with that, I get the struggle. So I finally found somebody who can capture who I am. And then I just said, I need you to like, literally figure out my content.
[00:00:20] CORY: Welcome to Hindsight Hacking, I'm Cory Carter
[00:00:37] RON: And I'm Ron Cool on this podcast we've packed. Hundreds of entrepreneurs. Hindsight tells you. With better foresight. Now, guys, if you want to know all about what we can do to help you focus on being you head over to get hhm.com, keep pushing through those ups and downs that we all will have.
[00:00:57] CORY: We're still going to have amazing conversations with amazing people. [00:01:00] Hindsight hacking boils down to amazing conversations with some amazing people
[00:01:14] What is going on, everybody. Welcome back to another episode of hindsight hacking and todays very special guests. The one, the only Lany Sullivan. Hopefully it's not Lanny. I think it's Lany but if I messed it up, I apologize in advance. So who's Lany you might ask. She is somebody that can really help take your operations to six or seven figures and do it in a done for you fashion. How you ask. Yeah, that's what we're going to find out. Lots of templates for all of us, small businesses, all of us entrepreneurs consulting she's even got some free stuff. So don't you worry, she's going to share all the secrets today and thank you so much for being here. Lany welcome to the show [00:02:00]
[00:02:00] LANY: hey, Hey, thanks guys. I'm not gonna share all my secrets, all my secrets.
[00:02:04] RON: What what? that's the whole reason for that show,
[00:02:09] CORY: Ron and I selfishly we selfishly wanted free coaching. So we asked you to join us today
[00:02:17] RON: It's what we do. It's funny because if people watch the show or listen to the show, Why do they have one of these like random people? Cause we want to it's our show. We can choose. It's fine. Alright. So I know we had an amazing conversation. Last time we had some fun right before the show started, but before we get too far into it, why don't you take a moment and just tell the audience a little bit more about you
[00:02:40] LANY: so, so to make a long, long, long story short, I have a background in operations and events, but not a true traditional background. I actually started in finance when I was 19 and was managing by 21, the $10 million portfolio and for a business. And they realized that I knew how to [00:03:00] clean up shit. And so I ended up becoming the, uh, the cleanup manager within that company, within that district and region. And I would go in, clean up an office from the employees to the files who cause I went through state, federal company, local audits. So I've a really like a really in-depth background. Right. The details. Right? So I can, I'm able to see the big picture of like, Hey, these are the goals that we need to hit. And then how do we get there? And, you know, the, the, the 30,000 foot and the minutia, and it really, now it's innate. I developed it over time, but now it's just an innate thing. I can walk into any business and go, these are all the things that are broken and here's how we need to fix. So I love it. It's so fun. And most business owners hate the minutia. So it's fun for me to come in and be like, your business is broken. Let's fix it.
[00:03:50] CORY: Yeah, definitely. In what about being the cleanup manager? Like you've mentioned the employee side of things and, and Ron and I have had teams [00:04:00] large and small. And even if you don't want somebody working for you, it's still never fun to let that person go. It's never fun to be part of that. Reason that they are now searching for new income to provide for themselves or their family. And like, tell me about that aspect of it. Because if the details is awesome, the 30,000 foot view is great. Being able to figure out that what you need to do to achieve everything. But if you're cleaning up like that had to get to ya
[00:04:27] LANY: yeah, it's really hard. I mean, so I went in, so it's different because I'm, uh, I am the outside party, so it's easy for me to come in and go, okay, we got to do this. And I know, and I know personally, like it's difficult to let go of team members, especially if you are attached. I mean, if they have serious issues and they're really causing problems and you're just straight out frustrated, it's really easy to let somebody go. But if you actually have an attachment to. And you really have tried everything to help them, you know, to become successful in your business. It is hard to let them go. But what you have to really look at though, is [00:05:00] where's your business going and all of the things that are alignment people and projects, right? So, and then your team has to have a bias. So they've got to, you know, they have them run if they don't have a buy-in, they got to go. If they're struggling and you've given them every level of training they have to go. And, you know, and I, I mean every level of training and they're not, you know, progressing down the path, then you got, gotta let them. However your responsibility is to give them all the training and all the resources and all the access. So if you're failing them, it's on you. It's not on that. Um,
[00:05:33] RON: yeah, I was in a very, I was the, for a corporation. I was the fix and fire man. Right. So I, if they, like, if people saw me. For this restaurant chain, they knew that the entire staff was fired like that. That was me and I remember there was a couple of times that literally I had to go to South Dakota and I hated going to South [00:06:00] Dakota. Like, couldn't stand it. And I told the owner, if we ever have to go back there, I will close the restaurant. Cause I hated that bad. Right. But I remember going there. And the guy just saw my business card and he started packing up his office and he was like, oh, I was like, yeah, sorry. You know, and it, it does wear on you because. You know, it's it's, you didn't necessarily have to let the first go, but you had to tell the person, Hey, this is what's causing the situation. Right. I had to actually let the person go, which don't get even worse. Right. And so, yeah, I feel ya, you know, but there's something to be said, the thrill of taking something that's broken. And fixing it. Yeah.
[00:06:56] LANY: It's like literally taking it from something, from nothing to something. [00:07:00] And which is why I do events too, because it's like taking that thing that needs to be created. And here's the end goal over here and like, how do we get from a to Z and it's yeah. It's, it's a lot of fun. I love it
[00:07:12] CORY: yep. All right. Well, you know, I want to just really dive in to resolve. I know this is, you've been working with CEOs and entrepreneurs for awhile, but tell me about operations done for you. Like, obviously you can give somebody a template and you can tell them, like, these are the things you should do, but you can't really do it for them, I assume in their business. Right. Just like from a podcasting perspective. Tell people, Hey, you should just record these things and then give it to us. You don't have to worry about it, but we still can't record for them. So yeah. It's like how how's the how's that work for you?
[00:07:46] LANY: So you guys will be the first ones that I'm going to tell. So I'm actually rebranding this year and my new business name. And then my new brand is actually going to be called reset and resolve. So ops DFY will be put into reset. [00:08:00] But it's what we do for our businesses. We help them reset their business and resolve their issues. And I've raised this and we resolved their shit. So because you know, every business owner has things that they're avoiding that they're procrastinating on. They're hoping that that thing just goes away. If they just keep ignoring it and it never goes away. And all it does, is it snowballs and turns into a bigger issue. So resolve is it's an accountability. Like we can only do so much for a business owner. Like you have to get in and be willing to do the work to change. So I have a client. She is, we've been working together for seven months and she gave me a testimonial last month and a month ago and said, I've done more in six months with Laney than I've done in 15 years in my business. She goes, I don't even know how I've made it 15 years of my business. Having all of these things done and all we've done is taken her four main priorities in our business that are really causing her the most pain, the things that she's avoiding or struggling the most on have the biggest blocks and we've just broken through them. So we [00:09:00] have cleaned up her intake process for her. We have actually. So I'll just tell you a little story. So we sat down one day and I said, tell me what your intake processes for your clients. And she said, boom, boom, boom, boom, boom. It was six things and it was. Uh, no, there's no way. There's only six things that you do when you bring on a client. Over the next few months, we started to develop her intake process. Her intake process right now is her intake and full onboarding process for clients is eight pages. Now, that sounds really overwhelming when you think about it, but it's eight robust pages and we broke down every single type of client that she brings on with contracts and communications. Where does the communication go? Like, is it from MailChimp or from her e-sign like, literally everything's automated. She has maybe four or five things that she does that are manual out of the entire thing now. So everything's like, everything's automated, everything's built in. So the focus is high touch, high tech. [00:10:00] So it's still really. Really, really connected to that, that experience for your customers, but it's removing you as the business owner from every single piece of task and project and picking my new show that you hate to touch. It takes you out of that, but there's work that needs to be built by the business owner, by the CEO to actually get there, because we don't know all the processes. We don't know all the language that they want, know. To communicate with our clients. And so now she has a fully operational client intake process, which is beautiful. Like she's moving her clients through it and she's adjusting things as can, because it's a new process for us. So she's adjusting things as they go through. But she's so excited. Like she's so happy. She's like, oh my God, this just made my life a thousand times easier and it's automatically delegating workout to her team. So she doesn't have to do it. Like we've got things like being created by the systems that she was doing before she was building a client account in all of her different technologies. And now it's all just [00:11:00] built automatically. She doesn't think about it.
[00:11:02] RON: I love it. Love it. No, I love the whole high touch high tech. A lot of people get stuck. Well, it was it this way. Some people, once they build up the company, they're like, how do I burn it down as quick as possible? Because it's like, oh my gosh, I hate this. Right. What it is is they hate the minutiae, right? I'm visionary guy. So minutia pisses me off. Like I hate the Mundane and I hate doing things, Cory is laughing like I need new exciting fun stuff yeah. And that's how I've always been in my whole career. I get bored, right. Unless there's a fire to put out and I get bored and you know, so I understand, and I think we talked about this the first time we talked is just documenting everything that you do. You'll be ready to have someone actually dealing with the minutia instead of trying to figure it out and then get pissed when someone [00:12:00] can't do it because you didn't give them all the information where it just goes back to it's your fault. If you're not giving them the resources to be successful
[00:12:07] LANY: exactly. Yeah. I mean, it's literally, like, it's not, I don't say it's like a catch 22, but it's like if you don't do this like this and that thing, if you don't do this and that's going to happen, or if you do do this and that's going to. So, if you are not preparing your team to take over the work, and if you really want to play more stress less, be less overwhelmed, you know, take some time off, like I'm teaching my clients how to take time off. I took three and a half weeks off over the whole. And didn't have any client meetings. Didn't have literally nothing. I prepared my clients for me to be out of town. And I had zero fires when I came back, I was out of the country and I had zero fires. I'm like, this is how you take time off. Like, even just so it's a lead by example thing too. So you have to do that within your business,
[00:12:52] RON: right? Love it
[00:12:53] CORY: Yeah. That is, it is so good. And I, and I got to give you props here since our first [00:13:00] conversation. The whole document, everything. So you can eventually give it to somebody like that has come up in conversation with Ron and I and our own clients in different ways. What do you think? A half dozen times around like it, it's pretty crazy how often. We've talked about that and we're like, oh, you know what you should do because you're not being able, you're not getting done what you need to get done because you need to document it. Right. And it's it's so it's just, it's on our radar in such a good way. So thank you. First of all, on
[00:13:33] LANY: thank you. That's awesome. I mean, look, if I can help with just a little tips, it makes them, I mean, those little things, do you make it. You don't have to. I think that's the problem with business owners is they look at the big picture, right? And they look at the elephant and they go, oh my God, I don't know how to do this. And so it's like block after block, after block, I'm overwhelmed, I'm stressed out. And it's like, okay, we'll just re so it's reverse engineering. And all of us know how to reverse engineer [00:14:00] our expertise. Right. We know how to do what we do and how to take this as a result and how to start. But when it comes to the minutia, people are like, I don't understand. It's overwhelming. And so it's literally just going okay. One step at a time, you don't have to eat the entire elephant. Like how do you eat an elephant one bite at a time that might not even be politically correct to say anymore in this world that we live in, but, you know,
[00:14:23] CORY: it is on this show
[00:14:24] RON: Let's make it a t-shirt.
[00:14:29] LANY: I mean, I write my blogs all the time, so, but it is, it's so true. You don't have to take on the entire entirety of the project. You just have to go, okay, here's our end end result. What are the objectives to get there? And then within those objectives to get there, how do you reverse engineer within those objectives? Right? And then start at the bottom and work your way. And if it takes you a year, it takes you a year. Give yourself the patients and the time it costs to do it. I think that says something already wants it done. Now I am myself included. I'm [00:15:00] not exempt from that.
[00:15:01] RON: I know nothing about that. Nothing about wanting it done right now. I am exactly like that. So I it's, it's so true. It's I, I have patients. If I'm coaching somebody else, it's probably an incorrect. I have patients to teach each other people to have patients. I don't have patience for them sometimes. And I don't have patients for like my own stuff. Like my own stuff I wanted done, like two days ago. Why is it not done? And why can't I start on something even fun because I haven't finished that yet, so that I have to do. And I think a lot of people, especially, I think my personality type falls into that where it's the visionary. And once you get some creative block, like you're screwed, right. So, you know, I I've gone through creative blocks. I literally could not design squat. And that's my thing. Like I had to tell [00:16:00] Cory how does this look? And he's like, I don't, I don't know, like, that's your thing. And I was like, yeah, I don't know how it looks. I, I, and I would just look at something and be so frustrated and, and just the small little step was frustrating me.
[00:16:13] LANY: Oh, yeah. And that's the thing with vision. So it's really interesting cause I'm a visionary myself and my own business. And so my team, you know, I'm like, I'm at this and I've got that. We literally have multiple projects going on, like right. We, I think I told you guys like we're going to do a podcast. And so I'm like, I have a podcast, I have a book relaunch. I have a in-person event. I have a live a virtual event. I mean, I literally have probably eight to 12 different projects that are like sitting over here in the. And I'm like, what can I create next? So I'm I get it. And so I have to kind of slow my own role and go, okay. Like let's really lay this out. And I was in a meeting a few weeks ago and they were like, who's got 20, 22 planned. It's my networking group. And there's like 15 or 20 of us in there. [00:17:00] And I was the only one who raised their hand. I was like, I'm actually into 20, 23. And they're all like, Hey, choo. But I have, we have all these projects. And I was like, I know, I know that. I know that. I know that I can't do them all. So what are my priorities? What's going to make the biggest impact for my audience, for my community, for my business, for my team. And then let's focus on those things. So I do, so I basically apply what we do for our clients into my own business. And I apply what we do in our business to our clients, right? So we've got four main objectives for this year that we want to focus on. And we've got two priorities that we're really targeting. And then we've got our other two that are. Kind of like our dream, like next, you know, once we get these two first ones done, then we'd work on the next two and then we're into 2023. So. You know, so it's, it's, don't try to accomplish everything at once. I mean, that's where we end up burning out. We do want to burn the whole thing down. We're like, fuck it. I'm out. Like, forget it when it's not even that it's a bad idea. It's just that we've decided that we want to get all of this stuff done right now. And when it doesn't, we [00:18:00] don't get it done and we don't feel accomplished. And we're just like, well, that was a bad idea. No, no, no, no. Just take your time. Really identify where you want to. What your alignment is. And I think that's the thing, like, is it in alignment? That's, that's a really big thing for me and my team and how they work with our clients. Like what's in alignment with where you want to go.
[00:18:18] CORY: It's so funny. Like I think about that this, the whole goal setting piece and setting the priorities and Ron and I would say going on like two straight months now we've been trying to reprioritize and, and assess like everything we do, what we charge for it and all these, all these steps. But then you've got someone like Ron, that being, or yourself being the visionary and the creatives, but then you've got someone like me, who I like the details I love. Like, you know, once we see that once I can see the vision, then I'm like, perfect. Let me go get all the details yeah, then I get stuck on if we don't have the vision nailed out, then I, I can't move forward. Even though I've got like priority over [00:19:00] here, I can't move forward on that. I don't have the vision of what this other priority was, but so much so like Ron and I, we have our podcast launch program and that's pretty much styled in, uh, like I I've got some steps I need to do on that, but I got stuck because we're, we're building a second different coaching program. Goes along with that, but it's more about a sales and sales leads with your podcast. And, and so I, like, I couldn't do the stuff I needed for a podcast launch program because I've been stuck on this other piece and like, how do you get people like that through that type of challenge
[00:19:34] LANY: so you finished one project at a time.
[00:19:36] RON: Yeah Cory
[00:19:37] CORY: But I can't finish projects until we get the other one out of I, can
[00:19:41] LANY: you have peices over here? That need to go over here? Is that what you're saying? Are they connected?
[00:19:46] CORY: They're not really connected, not really connected, but I'm S I was so stuck on program. We wanted to roll out that I couldn't. Mo, I couldn't do anything for our other one. That's already just kind of moving. [00:20:00] Yeah. All I got this one figured out.
[00:20:02] LANY: So then what I would do is do a brain dump. So it's out of your head and then go back to the project that you need to finish. So just get it, just get it out of your head. That's sometimes that's like the easiest thing. It doesn't have to be accurate. It doesn't have to be all the things, just do a big brain dump and go. These are all of my ideas. My thoughts. I think when I, when I was doing resolve and I was building the content for resolve, I percolate on a lot of things like before I actually like put them into a physical form. And so, and I write like a beast. And so, I mean, I can literally write 20 blogs in a day, but I don't do that every day and every week. So I'm like percolating on the thing. So if you've got the stuff swirling in your head, get to a point where you're like, okay, now I can do a full download and just do that big brain. And then set it aside so you can go back and refocus on that. One thing that you, if you've got like three little tasks to do, get that shit out of your head. So you can go back and focus [00:21:00] on that, those three little tasks and get those things done because what's happening is you're actually procrastinating on this over here, because you want to be distracted by this, over here. So you're distracted by the shiny. And there's something about this little thing over here that you don't want to do because you don't like it. So identifying like, what is that thing? Like, just get the shit done, like get, just get it done, get out of your way because you're pressing on it for some random reason. So,
[00:21:23] CORY: Yea, I mean, definitely some procrastination I'm sure is part of it. And, but the other piece is I like to like our whole system. I'm like, okay. How does it tie in? How does it tie in from a financial, from a team execution and engagement? You know, it's like all those pieces. I'm like, okay, I want to see this vision so I can see how I need to tie it in with what I'm already working on. And so like, what do you think Ron, like the last 30 days? And they're like, come on, we need to finish this
[00:21:52] RON: because pretty much we talked about it, so it should be done. I don't really understand what's happening.
[00:21:57] CORY: And I'm like, no, we need to be like, we need to iron out. Like [00:22:00] what, what this result is that we're providing at the end of this timeline and the cost and the deliverables. All of those pieces that I'm like, I need, I need to see that. So then I can figure out how I can mesh it with the others. And yeah, I know I'm way overthinking it. And I was definitely procrastinating, but I was also just stuck and for like 30 days up until, I dunno, like a week ago when Ron and I finally figured it out,
[00:22:24] RON: he'll ask me details. And it's interesting. Cause I'm good at detail. When I want to be, or if it's something that like, I, I don't know, it's
[00:22:33] CORY: Like at the beginning of something you're good at tell us at the beginning, the beginning. So I never want to think about it again,
[00:22:40] RON: Yea once it gets past to a point that you're like, I'm done would never be in the green anymore. Right. And that's, that's how I am with it. Like the first product we have, like it's, it's done. It's been selling, it's doing good. And then Cory wanted to fine tune it. Well, that's great. I've never thought about what we need to fine tune. So [00:23:00] he added all these little great additions to it. I never would've thought of it because a, it was selling people liked it. Like why add to it, like, just keep going. Like it's, it's now out of my brain. So let's look at something. Right. He's like, but we can make it better. I know we can make it better. Right.
[00:23:20] LANY: So that's another thing too, is if you keep messing with something, why like then what do you, why are you messing with this over here? That's working. Why, what are you procrastinating on and avoiding? Over here that you got to do. If you keep messing with something over here, that's working. So there's, there's that too. I mean, there's a lot of mindset that goes into this stuff. There's a lot of like, you know, mental framework that you've got to identify within your business. You're like what is causing me to procrastinate and ignore. This project that I really want to do. Like, I'm really excited about this thing yet. I can't move forward on it. So what are you doing instead to procrastinate on this over here? So there's a lot of [00:24:00] that that's going on. Like, so Corey, if you're trying to like, you know, detail out the continued minutia of stuff, like what do you, what are you trying to avoid on the creation of the other side? Sometimes it's just fear. Sometimes you're running into. I'm afraid that this other thing is going to be better or it's gonna be worse or I'm going to fail or succeed. Like people are afraid of success as much as they're afraid of failure. So sometimes we're avoiding and I'm definitely not a coach. You guys, I just I've been coached and I've been in the coaching world forever. But, but you know, if you think about that and you listen to you listen to the coaches, right. In the mindset space, like there are people that are afraid of the success, not the failure of something. So. Yeah.
[00:24:39] CORY: I mean, we all self sabotage a little bit, you know, from, from our podcast launch perspective, like we, Ron and I, we built it with people. We, we had a lot of like a, every week we're delivering the Slide show presentation and then, then we put it onto like a step-by-step process and automated a lot of it. And. [00:25:00] Like the reason I went back is because it was, it was at a certain price that I wanted to double the price, but I also wanted more than doubled the value and just make it the best program, like hands down, out there. And so right now the program is good, but once we do everything that won't take us too long to put in there, then it'll, it'll be hands down the best program. And nobody could argue with me on that. And then, yeah, just from the vision aspect, right? Like that's probably more where I struggle. As we are creating the new thing. Like that's where I was like, I run you and I need to like, kind of map out some of this. So then I can go talk about this intelligent thing. And Ron's like, yeah, it's a 90 day program that we're doing, you know? And, and people are going to get some sales leads out of it, and it's going to cost $5,000 for everybody, you know? That was done for him. And I'm like, no, no, no, like what, what are we doing then? I was like, you don't need all the details today, but I need to, like, I need to understand [00:26:00] a little bit more. And so it's just, it's been a funny process as we develop this new program that we've been using in our agency, but we wanted to put it into a group style as well. And so, yeah. It's been unique because yeah, like I couldn't finish enhancing our current podcast launch program because I've been so stuck on this other thing until we got together, we figured it out and then I've already got everything. I like lined up with what I need to do for our podcast program. It took me one day, the moment I had.
[00:26:31] RON: Until I asked why Is it like that didn't make sense to me, but Cory like here's week one here's week 12. I go, it's 12 weeks. He goes, yeah. It's 90 days. Okay. That makes sense. He's like, here's this week. And he's like, I was like, why do we have to do that that week? Then he'd explain it Okay this make sense.
[00:26:52] CORY: That's so funny anyway, random off topic, conversation Lany so thanks for being our therapist here.
[00:26:59] RON: I know. [00:27:00]
[00:27:00] LANY: Happy to support
[00:27:01] RON: I was about to say Cory was on the couch for a little while.
[00:27:05] LANY: Like, what are you avoiding Cory
[00:27:08] RON: usually people like the guests and Corey gang up on me. So I enjoyed this tremondously I mean,
[00:27:17] CORY: I called myself out cause I knew I was so stuck and someone like you Laney with your expertise. It was the perfect, perfect timing. If we would have had, if we would have had you on our show a week ago, I might not have said it cause I didn't have the resolution to my head. So I might not have been ready to talk about it. So
[00:27:34] RON: I probably would have been ready to talk about
[00:27:36] LANY: Ron's like, let's go.
[00:27:42] RON: We're selling it already So what's happening.
[00:27:45] CORY: Right. So let's talk about some of your. Tactics that you use for visibility from you. You've talked about a blog of a little bit already. You've talked about launching a podcast in the future, but what's kind of your strategy to get in front of people [00:28:00] and, you know, get yourself out there
[00:28:01] LANY: Okay so I am the worst as social media. So I actually had to put an entire strategy in place for social media. Not be a part of it, to be honest, like, I mean, cause I don't like social media and I show up on social media because I have to otherwise I would rather just like play in the space with my clients. So what I did and this took me a while to understand who I was and how I was with my, with, you know, with my marketing so number one, my, most of my clients are referrals, which is amazing, but I realized that as I'm like, you know, going into a level of group coaching and taking the tactics that we take and we work with on our clients, we're moving that directly into groups. So the group, anybody that's in group is going to get the exact same level of tactics and tips and tricks and resources and hand-holding and accountability. So. Okay. I've got to get myself back out there and I write blogs all the time, but I took about six months off last year, even writing content because I didn't have a strategy, a good content strategy and a good marketing strategy [00:29:00] to implement. And so I hired my content manager that I worked with a year, year and a half or so ago. And I rehired her not rehired her, but I hired her because I was working with her in a different capacity. And she knows my voice like nobody's business. Like you couldn't tell if she wrote the. Or if I wrote the content, cause I'm a little bit sassy if you haven't figured it out. And so to, I don't know, just a tiny bit, just a smidge, but to capture, you know, to capture, to have somebody who can capture your essence and your tone and your personality in content is really hard to find. And so all of you who out there who are struggling with that, I get the struggle. So I finally found somebody who can capture who I am. And then I just said, I need you to like, literally figure out my content, you and I have, I mean, as long form content, I have, you know, hundreds of blogs that I've written, the hundreds, not blogs, the hundreds of pieces of contents that are written. And so now what we do is we have a plan that, you know, there's a, [00:30:00] every five days, this is what happened. She's taken a long, a piece of long form content and she's broken it down into eight smaller pieces of content. So our contents on my blog, it's going on medium or waiting for thrive to approve us all the social channels. You know, I'm not on Twitter. I hate Twitter. So I deleted my account on Twitter, but you know, so we've got, you know, all of the pieces and then my other team members, she does all the graphics. And we have an entire, we use air tables. So we have an entire format. That's like, okay, the content goes in. Once it's clicked off, then it moves into the next person's, you know, bucket to do for the graphics. And then once that's clicked off, it's goes into my bucket for approval and then it gets posted. I don't have to try to figure it out anymore. I just said somebody else needs to be the brains in this situation because I can't, I hate it. Like I literally hate it So this is what you do as a client. We do it, my clients I'm like, what do you hate? Delegate that shit out. So I delegated it. I was like, get it off my [00:31:00] plate because it's not happening. I'm procrastinating, I'm ignoring it. I'm not doing anything about it. And so, yeah, so that is, that's been implemented through the holidays. It's kind of set, it kind of, kind of got a little wonky with me traveling and all of that, but you know, we're back on a regular rhythm and routine. And my content is going out on a regular basis and, you know, it's, I don't, I maybe do 10% of the work, so it's great. Like, I don't have to think about it. I'm getting on more podcasts is something that I'm, you know, obviously the next level of what I'm trying to do, I'm like, oh, I got to do a podcast now okay
[00:31:31] CORY: yeah, that's fun though like at least there's fun conversations right?
[00:31:36] LANY: I love it. It's more just like, where do I fit it into my schedule? Because like so busy with clients and all of that. So it's finding those times, and then actually starting to do I'm in March or April, I'm working with a videographer and a video team. And we're going to be creating every 90 days, 12 videos. So re do recording for 48 hours in two days, we're going to record, and [00:32:00] then they're going to create 12 video content out of those two days and we're set recording. So that's a plan. So we're building out that content strategy. So that'll start happening and videos start coming out like sometime April, may. Yeah. So it's, there's a, it's, I'm developing it all again, like, cause I just haven't cared to put out content except for just writing a blog post and you know, so I'm like, okay, I need to have a full strategy.
[00:32:26] RON: Right, right, right. No, that's like, we love the strategy piece. I love like creating brands. That's like my favorite thing to do, you know? And, but there's certain parts of it that I just can't stand. But I'm good at it. So it kind of stinks, but I hate doing it. Right. And it's like, like I'll do it, but it's expensive. Cause I don't want to really do it right. Is how I've decided. And now it's just not even worth it being more expensive. I just don't want to do it you know, I'm not going to say what it is. Cause Cory always gets mad at me cause we sell [00:33:00] them
[00:33:00] LANY: that's awesome.
[00:33:02] RON: But like it's, it's, it's one of those things where can I do it? Yes. Do I know how to do it? Yes. Do I like doing it? I did now. I don't, you know, and it's just, I don't, I don't want to do it, you know? The problem is that people come to us For that particular thing.
[00:33:18] LANY: Right I got it.
[00:33:22] RON: You know, so it's, it's funny. It's funny because it goes back to staying in your lane, delegate out what you don't want to do a hundred percent focus on the things you like to do. Like I like selling high ticket stuff. Yeah. I enjoyed that. That's fine. Right. And so I, I've tried to really start focusing on. But we need some kind of program to sell at a high ticket level. Right. So that's where like, so cause everything we do is done for you, there's nothing that is [00:34:00] a done by yourself thing. So every. It's touched by either myself or Corey or company bill on our team. But it's all done for you with very minimal effort on your part, but you do have to do something in order to get all the cool stuff back.
[00:34:16] LANY: Yeah. You've got to do something. I think that's the thing when people like, I just want it all to be done for me. Like, well, you have to participate, right? It's your business. It is your business. It's your vision. It's your responsibility. It's the money that you want. And you cannot be. Hands-off like, I, as much as I don't want to do social media and all of those things, it's my business. It's my content. It's my voice. It's my presence. That's the money that I want to make. I have to be involved in some capacity.
[00:34:42] RON: We had this one client that said here, I'll give you like everything I've ever done. And he wanted a podcast. You could cut up all these what, seven videos into podcasts, seven videos. And he didn't want to do any more anything. Right. And it's like, you can't have a podcast with only seven [00:35:00] videos. Right.
[00:35:03] CORY: We got two months for you. You're good.
[00:35:04] RON: And then he's like, well, and then here's all the programs. You go sell the programs and then we'll just split the profits. I go, I don't want to sell your stuff. Like you don't understand, like you're not, you don't get what we're trying to do to help you, but we are not the guys that help you. Like, I love your concept. I love what you're doing, but I don't want to sell your stuff,
[00:35:31] LANY: That's like me going, Hey guys. sell my group for me, and I'm just going to sit back and make the money. No
[00:35:38] RON: Right That's exactly what he wanted. And I was like,
[00:35:41] LANY: oh, it doesn't work that way.
[00:35:44] RON: Well, he was, he was like, wasn't it like a 90, 20 or 80 20 split? We were getting 80 and he was getting 20. And so it was money-wise was good, but like, if it's not our thing, like, I didn't even feel right. Trying to sell that. Like, [00:36:00] no, and
[00:36:01] CORY: it had nothing to do with what. We would ever think about going to sell. Right.
[00:36:06] LANY: I think, yeah. I think it's really interesting when people do that, I'm just like, you have to have skin in the game. I'm like, why are you a business owner? Right. Like what the hell?
[00:36:16] RON: And why would you give us all your stuff to do it? I don't, I don't get it right. But, and it just, it was, it reminded me of that. So,
[00:36:23] LANY: but there's a lot of business owners who do similar things like that. They're just like, They only have the capacity. They don't know how to fucking do business if you don't. I mean, they don't like they get into business. I'm gonna say business. You know, air quotes because they're passionate about a product or a service or a mission or some vision that they have. And they have no idea how to actually build an infrastructure in their business. They have no idea how to go. Through the process and build a solid foundation that actually develops a new business, which is why businesses fail within the first year to five [00:37:00] years. Like the number of businesses have failed it's because people don't know how to do a business. You have no idea. They have no concept and then they just want to go. I don't have any money. So can you do it for free for me? I, you know, I need somebody to do this. I need someone to do that and they have zero skin in the game. Zero because they don't understand what they're actually trying to accomplish.
[00:37:18] RON: And they want you to have all the skin in the game. And it's funny because the other thing I can't stand is trades like, Hey, let's trade your product for our product. Our product has done for you. Or it's not, it's not, it's not a fair trade. Anyone we've ever tried. He hasn't done squat so that just hurts the credibility of our course. So how about no
[00:37:40] LANY: how about no exactly. I don't do, I do not have trades. I do not want to do trades. I don't do trades. Like it's like, no,
[00:37:47] CORY: no best is we want to work together. Sure. You buy from us. We buy from
[00:37:52] LANY: you. Like that's. Exactly. Yeah. I mean, I did that with my account. She does my accounting. I pay her, I do her [00:38:00] operations. I've run all of our operations and same with my graphic designer. She's hiring I'm her operations. She's my designer, clean and simple. So, yeah, stop. Stop playing, playing people. Stop
[00:38:15] CORY: If you are listening out there. stop playing okay. So let's circle this to hindsight, you know, our goal is to pack your hindsight, to give our listeners clear foresight. So thinking back to all your experience, helping them. CEOs that I think the way you put it on your website was trying to be, or dreaming to be that six or seven figure, right? Like they're working towards that, that process. You've seen, I'm sure common mistakes that many make, and there's maybe a couple of things that those successful ones early on. Do something different. So in [00:39:00] hindsight, like what's, what are some of those things it's like, Hey, definitely don't do that, but you should do this.
[00:39:06] LANY: So I would say number one is remove your ego
[00:39:10] CORY: yeah, Ron,
[00:39:17] RON: I'm gonna write that down
[00:39:19] LANY: you got, look, we all have ego. We do. I mean, but it's just, you need to go sit down and go. Okay. What. What am I capable of? What am I willing to do? What do I need to ask for help on? And where am I willing to out source and delegate and be willing to delegate a lot of times business owners, they feel like they got to do it all. And especially when you're in the first couple of years of your. You are doing it all because you may not have the funds to delegate. So this is what the opportunity to start looking at how you want to delegate when you can bring on [00:40:00] your first team member and what do you want to delegate? So preparing yourself to delegate. And then within that ego delegation is trust and stop micromanaging. So it's trust and micromanagement. You've got to trust your team. You've got to prepare to bring on your team. You also, you know, like we talked earlier, you've got to train them as your responsibility to give them the resources and training, and then you got to trust them and you got to not micromanage them. And
[00:40:27] RON: I told Cory to stop micromanaging me, I said it softly I didn't want to say \it louder
[00:40:39] CORY: I was taking notes I didn't even see you say it you know what's funny though before you finished that Lany sorry about this. I've worked with Ron when anytime Ron starts micromanaging, it's, it's one of those back to the clean house type days back to the, you know, this person might not be around too long.
[00:40:59] RON: I hate [00:41:00] micromanaging. And if I micromanage you, I'm probably firing you because I want you to understand how much I hate it. Oh, yeah, Cory's right. Yeah. We used to work together and the second I got into micromanagement mode, you should look for a job because I hate it.
[00:41:15] LANY: Yup. Yeah. And, and I think that's, that's really a good indicator. I'm going to actually, I appreciate that you brought that up because if you are micromanaging somebody, you ha you need to look at, is it you? Or is it them so some, and if it's, you know, 'cause sometimes you can just be a control freak. I mean, not a control freak, but, but you know, one of the things that I want, things done a certain way, but I've also realized, like I'm not the expert in my, in everything in my business. I'm really good at what we do. But I don't need to build my website and do my social media and do all my marketing. I I'm the strategy. I'm the visionary I can do. Probably 80% of the tech that we build for clients. The other 20%. I'm like, I'm not fucking touching that with a 10 [00:42:00] foot pole, but we'll do it because my team knows how to do it. You don't have to be the person to know everything in your business. And that goes back to ego. It goes back to trust. It goes back to delegation that goes back to micromanage. So, you know, being able to do those things, but starting early and starting. Now, if you're listening to this right now, start now, what can you delegate? What do you hate? What do you want to get rid of? What are you ignoring? What are you procrastinating on? Start making that list of stuff. I have a love, hate delegate document that I can send over to you guys that they can download. This is what I've processed. I work with all my clients as to figure out what they love. What do they hate? And, and I don't like the word hate, but it just goes really well into my love, hate delegate. But it is, I mean, a lot of times it is that like an angst, right? It's that feeling of like, oh my God, I don't want to do this. And if you're feeling that anxious and that, that like feeling in your body or your mind or something, Then you need to really evaluate, can I delegate this out to somebody? And I think that's really the biggest thing. Cause if you can get to that point in your business [00:43:00] with all of your projects and all of your tasks, it opens the doors for you to move forward way easier in a way more seamless and efficient manner.
[00:43:09] RON: Right? No, I love it. And I, and I've absolutely loved this conversation and I appreciate all the time and I know there's people listening. They're like. People like Cory and I that have issues clearly and need someone like that.
[00:43:23] LANY: We might need to be having a conversation.
[00:43:26] RON: How do they, or how does Cory find you?
[00:43:28] LANY: I mean, I don't know what the best way is. I don't like emails. I'm not gonna give you my email address, but ops dfy.com is a great way to find me and all of our social channels and everything. So it's ops, dfy.com for right now, it will be changing. You can also go to Lany sullivan.com. So it's LA N Y S U L L I V a N. Um, and you can find me on social and we can connect. Yeah. I'll send you an intake form, gentlemen.
[00:43:59] CORY: [00:44:00] Perfect. Perfect. I'll have Ron. Fill that out,
[00:44:02] RON: I'll put all the details in right.
[00:44:07] CORY: So my very last question, and again, Lamy thanks so much for being here, but my very last question, last piece of advice. When people go to laney.com and they see about Lanny, they see the statement. Stop burning money. Part of your, your solutions you're creating for them. Uh, so any parting words on how somebody out there that's listening to this can stop burning money.
[00:44:32] LANY: Gosh, they're so stop hiring VAs just because you think you need a fucking VA just stop. Just literally just stop hiring a bunch of years, actually put a plan in place to hire the right team member for the right projects for the right skillsets. It makes me so mad when people like I have three VA's I'm like, well, what are they doing? I don't know. Literally have a plan. Sometimes you don't need as a VA. Sometimes you actually need [00:45:00] a strategist to come in and clean up your shit. And then you can hire, which is what most of my clients run into. They don't have a plan to hire somebody. And so they ended up hiring somebody and then firing them, or they put on social, I'm looking for a virtual assistant and they get a hundred messages. And then they're like, nevermind. I don't know what to do. It's like a full block.
[00:45:20] RON: Yeah. Yeah, no, it's awful. Cause, and then like, everybody's like, yeah, don't do that. Don't do that. Do that. Like, yeah,
[00:45:30] CORY: we did go through a couple of those challenges trying to find. And we had it in the mind, like a VA, right. And yes, technically our person is a VA is more of a higher level VA, but like he's the one that then handles the other things like, okay, we need this person that helps us with video or content or audio or whatever. And he's the one handling. That stuff. Well, we needed him before we could get everything else
[00:45:55] LANY: exactly. Yeah.[00:46:00]
[00:46:00] RON: It's a phenomenal advice. Just hire the right person, hire the right person the first time and stop driving yourself nuts as you're just, you will waste money,
[00:46:09] LANY: literally creating your own chaos.
[00:46:12] RON: Yep. Yep. Our first VA was exactly like that. I was like, oh my gosh. If I. I got to the point where if I said anything, it was like, that person took it. So intra-personal and I was like I said, nothing that was like inappropriate for you. Like, I don't know what your problem is, but. I told Corey, I go, I never want to talk to that person again. That person is all yours. I don't want to hear her name because I was like, I'm walking on tippy toes in my own company around the VA makes zero sense.
[00:46:49] LANY: No, yeah, that was definitely a bad hire for right now. If you're walking on eggshells in your business bad hire
[00:46:55] RON: yes.
[00:46:58] CORY: Well, at the beginning, we had to learn, we had to [00:47:00] learn the hard way. And honestly, she helped find the person that we needed.
[00:47:04] LANY: And I think that's the key is, you know, every mistake is a lesson, right? Every failure is a lesson. So yeah, if you, if you had been there and done that, you know, like, oh yep. I should not have done that. That way
[00:47:18] RON: a hundred percent. Oh my gosh. Well, thank you so much for coming today.
[00:47:21] LANY: Thank You guys, for having me on,
[00:47:23] RON: I think it'll be fun. Connect in the next couple of months and see, you know, how much hair we have left.
[00:47:31] LANY: I don't even know how much Hair you have now because you got on. So let's see. Oh, there's a full head, Cory.
[00:47:36] CORY: Oh yeah mine is all short and I always have a hat sometimes.
[00:47:40] RON: Mine is Always. Mine's always poofy.
[00:47:43] LANY: I love it. If I knew that I would've worn a hat today, I didn't get the memo.
[00:47:50] CORY: We failed at sharing the memo. Sorry. All right, everyone. Talk to you soon. Thanks so much.
[00:47:56] All right, everybody. I don't know about you, but. [00:48:00] That was a lot of fun Ron it's so nice when we can have these conversations and have fun while doing so learn a little bit, poke fun at you and all kinds of fun things.
[00:48:13] RON: I know. I, I have, I have some amazing takeaways. One is you need a therapist.
[00:48:18] CORY: I had one. Perfect.
[00:48:24] RON: I love the whole love, hate delegate. Like, I freaking love that. Like figuring out what you want to do, focus on that. Anything else you don't want to do? Just delegate it. Right. Then I think we were better at that, like in like corporate world when we worked somewhere, like, I don't want to do that. I'm going to hire someone to delegate that. And it's less when it's like our own, right. So we just have to have that same mentality. So that's one and the other. I loved it. Like, if you want to grow your business, stop trying to just give it to other people [00:49:00] and expect them to do it. Like you wanted to do it. You have to be involved, take some ownership, move forward
[00:49:05] yeah.
[00:49:06] CORY: Yeah. I mean, it's a lot of these things like we've done. We've been part of both in the corporate world for our own business, but, but the one piece. That I was like really resonated with, was that the question we should be asking ourselves and making sure our team understands is where is the business going, right. Whether it's one offer or the entire thing or whatever it is. Right. And you and I are pretty good about irony now. Like we exactly what our business does and what we want it to do and those things, but then is the team. In alignment with that. Right. And so I, I feel like our team is, but it's, it's pretty important for anybody listening. Like if you have a team, like, are they in alignment or are they just fill in a task for you? Right. And I think we've been kind of blessed with long-term team now right. Of, of people that, you know, they may or may not be all seeing the exact [00:50:00] vision that we have. But I there's, I feel like it's pretty close. And so just understanding where is your business going? And then making sure that the people that work with you understand that as well. And if they don't, hopefully they can speak up or you can help direct or share more, you know? And so it's like that got me thinking. Do we sh what, like, what do we need to share with our team? And I don't know that answer yet, but what do we need to share with our team more to make sure that they understand where we want to take this. Right. And I just love that.
[00:50:30] RON: No, I love that too. And I think that's an important question that we should ask. Right. So definitely I love that. I love that. And then I do have one other thing that you can be high touch. Using tech.
[00:50:42] CORY: Yeah, High touch high-tech.
[00:50:45] RON: I love that. So that's, that's super important, but yeah there you go
[00:50:49] CORY: perfect. All right. Well, everyone, I hope you learned. I hope you had fun and I hope you took some of those coaching that I know Ron and I are taken to heart. So, but outside of that, so let's [00:51:00] see him the next time.
[00:51:01] RON: See you soon.
[00:51:01] CORY: did you know that hindsight acting media agency? We do all things podcasts from launch if you're already doing 10,000 downloads in a week, we handle everything. All you have to do is record it and forget it guys. If you're launching a podcast, get with these
[00:51:15] FEMALE: guys, I could not honestly hit the charts without them.
[00:51:19] MALE: I'm not getting paid for this, but working with both of you, the professionalism and the system that you guys had for launch the podcast you guys killed it.
[00:51:28] RON: We want to help the impactors create an impact by just letting you be you and not worry about all this other crazy stuff. Connect with us. All the links will be in the. Do you next time go create an impact.
[00:51:53]